Website Digital Operations Manager

About RethinkFirst 

RethinkFirst is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes. 

We're on a mission to make behavioral health more effective, equitable, and human.

Are you ready for your next opportunity to make an impact? The Website Digital Operations Manager is a vital role within the Marketing team. You’ll be responsible for overseeing the day-to-day operations and technical aspects of Rethink web properties with the goals of enhancing brand visibility, engaging target audiences, and supporting demand generation.

Day-to-day, this role involves managing website content, ensuring technical performance, and implementing strategies to enhance user engagement and conversion rates. The ideal candidate will have a strong background in website management, excellent technical skills, and a passion for creating seamless and user-friendly online experiences.

Responsibilities:

• Oversee the daily operations of the Rethink family of websites, as you manage and coordinate website updates, including content and design changes 

• Collaborate with PMM, design, SEO, demand generation, and development, to make sure website goals and objectives are met 

• Translate page designs into detailed build requirements for developers 

• Develop and implement testing and personalization strategies to improve user engagement and conversion rates 

• Work with design and development to build a system of reusable components 

• Stage new pages and updates in the CMS with development support 

• Conduct regular website audits to meet compliance with industry standards, best practices, and legal requirements 

• Coordinate with external vendors to maintain website stability and security 

• Make sure website content is accurate, up-to-date, and aligned with the Rethink brand identity systems 

• Maintain the content management system, keeping it up-to-date and organized 

• Develop a QA process to preserve the accuracy and integrity of published content 

• Monitor website traffic and performance metrics, identifying areas for improvement 

• Stay informed about AEO/GEO/SEO developments, and implement changes in line with best practices 

Qualifications: 

• Bachelor's degree and 8+ years of work experience in website management, or a similar role at a SaaS company 

• You thrive in a fast-paced startup environment, working hands-on, and appreciate variety in your day 

• You’re known for excellent collaboration skills, and keen attention to detail (you often notice errors that others miss) 

• Your fellow team members love your project management skills, with and ability to prioritize tasks and manage multiple projects simultaneously 

Technical Skills We Prioritize:

• Knowledge of development, design, security, privacy, and maintenance best practices 

• Experienced in managing multiple web properties 

• Ability to analyze website metrics and make data-informed decisions 

• Familiarity with website performance optimization techniques 

• At ease integrating solutions like 6sense, Qualified, OneTrust, HubSpot, and more 

• Testing and personalization experience (VWO, Optimizely, or Mutiny a plus) 

• Knows WordPress inside out (VIP and Elementor experience is a plus); confident building pages in WordPress using the blocks editor 

• Good understanding of AEO/GEO/SEO best practices and insatiably curious about AI-first search 

• Previous experience migrating to a system of reusable components is a plus 

• No candidate possesses all the required qualifications, so we encourage you to apply. 

Our commitment to an inclusive workplace 

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities. 

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