Digital Marketing Director Consumer Marketing Strategy Integration (Chicago)

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:

This role is responsible for driving the digital strategy of consumer marketing programs with the goal of driving client engagement and revenue. This is an opportunity to join a highly collaborative and innovative team where you will partner across marketing and agencies to develop campaigns. The ability to think across the enterprise, deliver client-centric strategies, and develop innovative solutions is critical to this role.

Responsibilities include but are not limited to:

• Direct, develop, and manage digital marketing campaigns to drive growth with the Consumer audiences.

• Use performance data and insights to continually optimize digital marketing tactics in response to shifting business needs and customer behavior.

• Act as a strategic partner to marketing strategy lead, ensuring digital marketing efforts are aligned with overall business priorities.

• Lead creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines.

• Partner with teams inside and outside the organization, including marketing strategy, digital channels, media, and agencies, to ensure integration.

Required Qualifications:

• Strategic thought leader with demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance.

• Proven ability to influence across functions and build strong working relationships with business partners at all levels of management.

• Demonstrated ability to independently lead large projects and complex approval processes in a fast-paced environment.

• Detail-oriented with exceptional organizational, time management, and prioritization skills.

• Understands the importance of corporate standards, procedures, and approval processes.

• Excellent oral and written communication skills.

• Proficient in MS Office Product Suite (Word, Excel, PPT).

• 7+ years of marketing campaign management or project management experience.

• BS/BA or equivalent experience.

Desired Qualifications:

• Creative and resourceful with a continuous improvement mindset

• Financial services experience

• Experience with Adobe Experience Manager, Adobe Analytics, and Adobe Customer Journey Analytics

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

For internal employees; participation in a work from home posture does not make you ineligible to post

Shift:

1st shift (United States of America)

Hours Per Week:

40

Pay Transparency details

US - IL - Chicago - 110 N Wacker Dr - Bank Of America Tower Chicago (IL4110), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150) Pay and benefits information Pay range $99,000.00 - $160,000.00 annualized salary, offers to be determined based on experience, education and skill set. Discretionary incentive eligible This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company. Benefits This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve. #J-18808-Ljbffr