Director campaign management retail

As the Director, Campaign Management, Retail & Commerce Networks Acxiom's Commerce & Retail Media Network Practice, you will play a critical role in supporting the pre-sales to post-sales process by developing strategic media plans that align with client objectives and maximize performance. You will collaborate closely with internal teams and senior leadership to translate client goals into actionable, data-driven plans across client-owned and operated (O&O) properties and partner channels.

In this role, you will focus on yield optimization, campaign management, media activation, and performance reporting, ensuring every campaign is planned with precision and positioned for measurable success. You will also contribute to the continuous process of improvement and innovation across our planning and sales support workflows.

*This role can be located almost anywhere in the U.S.

What You Will Do:

Yield Optimization

• Collaborate with partnerships, clients, sales, and technology vendors to ensure optimal pricing and inventory allocation across O&O platforms.

• Monitor inventory availability and apply data-driven insights to maximize revenue yield and minimize under-delivery.

• Recommend & create packaging strategies and pricing models based on historical performance and market trends.

Media Planning

• Translate RFPs and campaign objectives into compelling, custom media plans aligned with inventory and audience targets.

• Work cross-functionally with Ad Sales, Product, and Marketing to develop innovative and scalable campaign solutions.

• Ensure proposals are accurate, timely, and aligned with both internal benchmarks and client KPIs.

Campaign Activation on Owned & Operated Properties

• Coordinate end-to-end campaign execution, dashboarding including asset trafficking, go-live, and in-flight monitoring on O&O platforms.

• Ensure alignment between sales commitments and delivery capabilities, adjusting as needed in collaboration with internal and external stakeholders

Reporting & Insights

• Create and maintain detailed post-campaign reporting, synthesizing performance data to provide actionable insights to clients and internal teams.

• Track pacing and delivery throughout the campaign lifecycle to proactively address discrepancies.

• Contribute to quarterly business reviews and revenue forecasting with clear data-backed perspectives.

What You Will Have:

• Bachelor's degree in advertising, Marketing, Business, or related field.

• 5 years+ of experience in sales planning, media strategy, or digital advertising.

• Strong understanding of media math, yield management principles, and digital media platforms (including video, display, and native).

• Experience working with O&O and data ad systems, ad servers (e.g., Google Ad Manager), and reporting tools (e.g., Tableau, Looker Studio, Power BI.) etc.

• Highly organized with excellent attention to detail and the ability to manage multiple deadlines simultaneously.

• Strong communicator with the ability to distill complex information into client-friendly insights.

What Will Set You Apart:

• Familiarity with SSPs, DSPs, and audience targeting technologies.

• Experience working within a media network, publisher, or broadcast environment.

• Relevant experience in tourism and travel

• Ability to work cross-functionally in a matrixed environment with Sales, Ad Ops, and Revenue Strategy teams.

#GD17

Primary Location City/State:

Homebased - New York, New York

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .

We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.

We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.

Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more:

About Us (

Follow Us on Twitter

Find Us on Facebook (

Careers Page

LinkedIn (

Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the Find Jobs report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .

Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .

Attention Mexico Applicants: Please see our Privacy Policy notice here ( MX\ AVISO\ DE\ PRIVACIDAD\ EMPLEADOS\ Privacy\ Notice\ Workday.pdf) .

*Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: and are fraudulent. Please do not engage with these sites.