Channel Metadata Analyst

Target PR Range: 51-61/hr
*Depending on experience

Role: Channel Metadata Analyst (Digital Lab)

Summary: The Channel Metadata Analyst supports Digital Lab with day-to-day management, oversight, and optimization of marketing metadata and digital operational programs. This role will also cover aspects of Email Rental, Preference Center management, and dashboard/data operations.

Responsibilities:

· Lead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution

· Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards

· Utilize Salesforce (CPMT) for metadata activities

· Perform data querying, analysis, and process automation using SQL

· Develop and maintain documentation such as playbooks, guides, and RACI matrices

· Onboard cross-functional/agency teams on workflows and operational processes

· Partner with teams to gather requirements, test, and verify data inputs/outputs

· Drive standardization, automation, and process improvements to enable greater efficiency

· Troubleshoot issues, identify root causes, and implement corrective actions with partners

· Design, update, and maintain dashboards/operational reports using Smartsheet, Workfront, & PowerBI

· Oversee and support aspects of Email Rental and Preference Center workflows and operations

· Stay current with digital operations best practices and recommend new solutions

· Communicate clearly and set expectations throughout operational processes

Qualifications:

· Bachelor’s Degree in Business, Marketing, Information Systems, or equivalent experience

· Experience with digital marketing operations, database/content management, project management.

· Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus

· Exceptional communication and collaboration skills across business and technical teams

· Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment

· Proven track record of cross-functional teamwork and driving programs to completion

· Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)

· Enthusiastic, solution-oriented, and open to new challenges