Director of Marketing, Acquisition

Midtown is seeking a data-driven, forward-thinking Director of Marketing Acquisition to lead our digital acquisition strategy. This role will own the full-funnel prospect journey across media, website, email, and SMS, integrating AI to drive personalization, productivity, and performance. You’ll collaborate cross-functionally with Sales, Revenue Operations, Creative, and Club General Managers to ensure marketing efforts are aligned, efficient, and impactful.

This role is ideal for a hands-on leader who thrives in fast-paced environments and is passionate about developing talent.

The team is based in our corporate HQ office in Chicago (3611 N Kedzie Ave.) and supports all club locations.

• The role is hybrid work-from-home and required to also come to the corporate office in Chicago 2 days per week.
• While primarily office-based, limited travel is required:
  • In-state travel to Chicago-area Midtown clubs 1–2 times per month.
  • Out-of-state travel to other Midtown club locations, typically 1–2 times per year.
• Access to a personal vehicle is strongly advised for ease of travel to Chicagoland club locations, some of which are not easily accessible by public transportation.

Key Responsibilities

• AI Integration & Innovation
  • Lead the integration of AI into the acquisition journey to enhance agent productivity, automate personalization, and optimize performance.
  • Evaluate and implement AI tools across media, CRM platforms, and website experiences.

• Team Leadership & Development
  • Manage and mentor a Digital Marketing Manager, fostering their growth in lifecycle strategy, website optimization, and cross-channel execution.
  • Provide clear direction, regular feedback, and opportunities for skill development and ownership.
  • Cultivate a culture of curiosity, accountability, and continuous improvement.

• Channel Ownership
  • Oversee paid media, SEO, website conversion rate optimization, email, and SMS.
  • Manage media agency relationships to ensure strategic alignment and performance.
  • Partner with your direct report to optimize user journeys and site experience.

• Cross-Functional Collaboration
  • Work closely with Sales to align marketing efforts with the prospect journey and lead quality.
  • Partner with Club General Managers to guide local marketing spend and strategy.
  • Collaborate with Revenue Operations on marketing tech stack, data infrastructure, and reporting.
  • Align with Creative on digital channel creative strategy and execution.

• Performance & Optimization
  • Own acquisition KPIs including lead volume, cost per lead, conversion rates, and ROI.
  • Use data to inform decisions, test hypotheses, and continuously improve performance.
  • Develop dashboards and reporting frameworks to track and communicate results.

Who You Are

• A genuine, curious leader who thrives on improvement and innovation.
• Committed to developing talent and building high-performing teams.
• Obsessed with data, performance, and results, more than gut feelings or trends.
• Experienced in digital acquisition, media strategy, and marketing technology.
• Comfortable managing agencies, internal teams, and cross-functional stakeholders.
• Passionate about fitness, wellness, and creating exceptional customer experiences.

Qualifications

• 7+ years in digital marketing, acquisition, or performance marketing roles.
• Proven experience with AI tools in marketing, CRM platforms, and media optimization.
• Strong analytical skills and familiarity with tools like GA4, Looker, HubSpot, or similar.
• Excellent communication and leadership skills.

*Candidates with solely agency backgrounds will not be considered we’re looking for someone who has built and led in-house teams and understands the nuances of internal collaboration and execution.

About Midtown

• We own and operate eight premium athletic and tennis clubs across the US and Canada, including the world's largest sports resort and premier boutique hotel located in Chicago with the mission to inspire people to transform their lives.

Salary: Starting at $130,000. The actual compensation will depend on experience, and/or additional skills you bring to the table.

Benefits: Please refer to the link here for a copy of benefits and perks offered by Midtown for our full and part time associates.

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This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

MIDTOWN is an Equal Opportunity Employer.