Marketing and Outreach Coordinator

MARKETING OUTREACH COORDINATOR

Position Overview

The Marketing Outreach Coordinator is responsible for planning, implementing, and tracking comprehensive outreach and recruitment strategies to increase awareness of the Illinois Works Pre-Apprenticeship Program and to recruit eligible participants from target populations identified in the grant proposal. This role combines marketing, community engagement, participant recruitment, and data tracking to ensure compliance with Illinois Works Program (ILWPP) requirements and successful enrollment outcomes.

The MOC serves as a primary point of contact for potential participants and community partners and is responsible for moving individuals through the outreach-to-application pipeline using consistent, strategic communication.

Outreach & Marketing

• Develop, implement, and maintain a comprehensive marketing plan and budget in compliance with ILWPP requirements.
• Execute outreach strategies that increase general program awareness while promoting diversity, equity, inclusion, and belonging without excluding non-targeted populations.
• Create and distribute outreach materials including flyers, information sheets, social media content, newsletters, emails, PSAs, and website content.
• Maintain a dedicated program landing page with up-to-date program information, eligibility requirements, and application materials.
• Coordinate outreach efforts across multiple platforms including Facebook, Instagram, LinkedIn, YouTube, and X (formerly Twitter).
• Ensure all marketing materials are easy-to-read, culturally responsive, and available.

Participant Recruitment

• Lead recruitment efforts focused on eligible individuals interested in pre-apprenticeship training and transition into DOL-registered apprenticeship programs.
• Clearly communicate program benefits, expectations, completion requirements, and career pathways leading to livable wages and economic self-sufficiency.
• Conduct recruitment presentations, webinars, open houses, career fairs, and street outreach activities.
• Build trust and rapport with prospective participants through consistent follow-up and personalized communication.
• Encourage and support word-of-mouth recruitment through alumni, partners, and community stakeholders.

Lead Management & Follow-Up

• Identify, track, and manage participant leads (cold, warm, hot, and closed) in IWRS.
• Implement appropriate follow-up timelines:
• Hot Leads: Immediate contact within 48 hours
• Warm Leads: Personalized follow-up within 72 hours
• Cold Leads: Ongoing mass outreach and engagement
• Conduct regular engagement attempts (calls, emails, texts, social media, events) to move qualified leads toward application and enrollment.
• Document all outreach and recruitment activities, follow-ups, and case notes accurately and timely.

Pre-Screening & Intake Support

• Assist prospective participants with completing the Illinois Works Pre-Screen Assessment, ensuring eligibility is determined according to program guidelines.
• Enter all pre-screen assessment data into IWRS within required timelines.
• Refer individuals to partner organizations when eligibility requirements are not immediately met and schedule appropriate follow-ups.
• Support applicants through the transition from inquiry to application submission.

Community & Partner Engagement

• Build and maintain strong partnerships with community-based organizations, workforce agencies, schools, veteran organizations, faith-based groups, and other referral sources.
• Identify service gaps and collaborate with partners to address participant barriers through wrap-around services.
• Represent the program at community events, coalition meetings, and partner sites.
• Coordinate outreach efforts with internal staff and external partners to expand the program’s recruitment network.

Data Tracking & Reporting

• Track outreach, recruitment, and enrollment data to measure effectiveness of strategies.
• Monitor conversion rates from leads to applicants and enrolled participants.
• Prepare reports for internal leadership and funders as required.
• Use data to refine outreach strategies and improve recruitment outcomes.

Safety & Compliance

• Follow all safety protocols during community and street outreach activities, including buddy systems and supervisor check-ins.
• Adhere to all Illinois Works Program, organizational safety guidelines.
• Maintain confidentiality and ethical standards when handling participant information.

Qualifications

Required :

• Associate’s or Bachelor’s degree in Marketing, Communications, Social Work, Public Administration, or related field (or equivalent experience).
• Experience in outreach, recruitment, community engagement, or workforce development programs.
• Strong communication skills (written, verbal, and interpersonal).
• Experience working with underserved or underrepresented populations.
• Ability to manage multiple leads, timelines, and data systems accurately.

Preferred :

• Familiarity with Illinois Works, pre-apprenticeship, or apprenticeship programs.
• Experience using data systems such as IWRS or similar CRM/intake platforms.
• Knowledge of DEI-focused outreach strategies and community-based recruitment.

Core Competencies

• Relationship building and community engagement
• Strategic communication and marketing
• Lead tracking and follow-up
• Cultural responsiveness
• Organization and attention to detail
• Data-driven decision making

If you are interested in joining our team, please email your resume to [email protected]

Equal Employment Opportunity Statement
Ascending Knowledge Community Outreach International is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other status protected by applicable federal, state, or local law. developing their expertise in a fast-paced environment.

Job Types: Part-time, Contract

Pay: $25.00 - $28.00 per hour

Work Location: On the road