Marketing Specialist

Job Description

Job Description

About the Role

We are looking for a self-motivated and talented Marketing Specialist to support our marketing & sustainability lead. In this position, you will support marketing strategy and help drive awareness for new and current customers.

Your main duties will also include creating informative content to amplify our company and employee stories. The ideal candidate will be an excellent communicator, with an eye for visual design and strong organizational skills.

Key responsibilities: Marketing Specialist

• Collaborate with the Head of Marketing to executing B2B marketing projects and campaigns to support objectives in support of customer acquisition and company revenue growth
• Serve as secondary point of contact for all marketing projects and initiatives, coordinating creative and content for multiple channels
• Manage and execute project timelines for campaigns and other marketing initiatives; and ensure that projects and campaigns are executed
• Manage digital advertising efforts, including paid advertising, and SEO/organic content
• Track and analyze campaign performance, using data insights to refine strategies for better engagement and ROI
• Plan and execute short-term and long-term marketing campaigns, working closely with marketing and external communications teams
• Develop lead generation in support of company growth objectives
• Lead acquisition of new customers online, through email campaigns, social media, channel marketing, analytics, PPC, and SEO
• Build strategies for targeting specific markets and consumer profiles
• Contribute towards the development of a sustainable lead generation system
• Identify and target relevant businesses to drive B2B sales and partnerships
• Support industry and competitive analysis to inform the sales teams and help in positioning and creating messages consistent with the goals of the business
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creativity, sales, and the broader communications organization
• Develop and execute B2B marketing plans for international (targeted) markets that may include PPC, email campaigns, webinars, and website updates
• Evaluate market research outcomes for improved marketing strategy
• Perform ongoing tracking and reporting on B2B marketing initiatives
• Create and manage content for online presence such as Google Adwords, LinkedIn, Twitter, Facebook, Instagram, and Paid Campaigns in order to drive growth and generate qualified leads
• Assessing the results of marketing campaigns regularly.
• Engage in open and collaborative communication with our internal teams
• Have a thorough understanding of a company’s market position and products and how they can solve the unique problems in the bioeconomy

About You

You are driven to by a deep passion for business-to-business marketing and executing projects. You will have excellent communication and organizational skills. You have an eye for graphic design with two or three years of experience managing marketing campaigns, and an ability to evolve strategies using data. This role requires excellent interpersonal skills for working closely with others across various departments and cultures.

We are also looking for:

• Bachelor’s degree in marketing, communications, public relations, or relevant field.

• A minimum of 3 years’ B2B marketing experience in a corporate role.

• Proven experience creating targeted content is ideal.

• Strong knowledge of corporate brand practices, processes, and techniques.

• Outstanding written and verbal communication skills.

• Must be able to multitask and work well under pressure with competing priorities.

• Excellent organizational and leadership abilities.

• Demonstrate flexibility in a dynamic and global team.

• Value diversity and take pride in a team that brings together diversity of thoughts, expressions, and points of view.

• Ability to demonstrate good judgment, and discretion in management of information.

Labor Solutions, LLC is a leader in the professional, temporary, and direct hire industry throughout the Midwest area. Our clients range from individual entrepreneurs to large corporations, and while we are big enough to serve Fortune 100 companies, we are small enough to stay nimble in an always-changing market.

Company Description

Labor Solutions, LLC is a leader in the professional, temporary, and direct hire industry throughout the Midwest area. Our clients range from individual entrepreneurs to large corporations, and while we are big enough to serve Fortune 100 companies, we are small enough to stay nimble in an always-changing market.\r\n\r\nThank you!