Associate Event Sales Director
The Associate Event Sales Director is responsible for driving event revenue through proactive sales, client relationship management, and collaboration with the broader operations and culinary teams. This position combines client interaction with strategic planning to ensure exceptional event experiences and repeat business. Associate Event Sales Directors report to the Event Sales Director and VP of Sales.The position will require the following duties with additional responsibilities as needed within the scope of the position.
This is a full-time, exempt, salaried position with commission.
General Functions + Responsibilities
Client Relationship Management + Business Development
- Manage the full sales cycle for a set of DineAmic venues, including responding to inquiries via phone, email, or CRM; preparing proposals; negotiating with clients; issuing and updating contracts; and conducting post-event follow-up.
- Lead outreach efforts to current and past clients and vendors to stay top-of-mind, while also prospecting new client and vendor relationships.
- Maintain major client relationships and high-touch event clients throughout the sales cycle; provide on-site event coverage for VIPs, high-touch clients, venue buyouts, high-volume days, and other priority events as needed.
- Conduct market research, summarize feedback, trends, and ideas to share with event and marketing leadership to support sales growth and brand awareness.
- Conduct competitive outreach and research to stay informed on market trends and provide insights and recommendations to the Event Sales Director and senior leadership.
- Identify new business opportunities across corporate, social, convention and community segments.
- Collect and communicate client feedback, including pricing insights, to the Event Sales Director and senior leadership to inform sales strategy.
- Participate in prospecting efforts: outbound outreach, attending networking events, relationship building and strategic partnerships.
Event Coordination + Execution
- Communicate all necessary event details to operations and kitchen teams through weekly rundown emails, manager meetings, and timely update communications as needed.
- Ensure timely completion of event-related tasks, including collecting and processing payments; support sales team members with daily event tasks as needed.
- Learn and stay informed about upcoming marketing and sales initiatives to support coordinated event execution.
Sales Reporting + Strategy
- Ensure accurate and timely entry of all sales activity, lead data, and event details in the CRM and monthly reporting tools.
- Review personal sales performance weekly to identify trends, opportunities, and areas for improvement.
- Execute directives from senior event leadership in alignment with brand-specific sales goals.
Team Management + Development
- Lead, coach and support Event Sales Managers and Coordinators across assigned venues.
- Lead the distribution of weekly, monthly and quarterly sales reports for assigned venues, highlighting lead volume, conversion rates, pacing and revenue performance.
- Lead monthly divisional sales meetings and conduct monthly one-on-one meetings with all direct reports.
- Present performance insights during weekly sales meetings, leadership meetings and reviews.
- Assist with hiring and onboarding as the department changes and grows.
- Encourage a culture of accountability, hospitality excellence, and high-energy collaboration.
- Uphold departmental standards and best practices for consistency and accuracy.
Minimum Qualifications
- Bachelor’s degree in hospitality or related field and/or equivalent experience
- At least 5 years event sales
- At least 2 years experience managing multiple direct reports.
- Knowledge of the Chicago area, including major business presences
- High-volume hospitality (hotel or restaurant) experience preferred
- Experience with Tripleseat, OpenTable, and Toast POS preferred
Physical Demands + Work Environment
- On-site presence at DineAmic restaurants and the corporate office
- Flexibility with scheduling, including evening and weekend hours
- Ability to lift and carry up to 50 pounds
Core Competencies
- Accountability
- Adaptability
- Communication Skills
- Emotional Intelligence
- Integrity
- Personal Development
- Professionalism
- Self-Management
- Teamwork and Collaboration
- Technical Proficiency with computers and POS systems
BENEFITS +PERKS
- BCBS Medical
- BCBS Dental
- EyeMed Vision
- Company-paid Short-term Disability Insurance
- Company-paid Life and AD&D Insurance
- Company-paid Employee Assistance Program
- Paid Time Off
- Paid Sick Leave
- Commuter Benefits
- 401K + Match
- Monthly Food & Beverage Allowance and Discount
DineAmic Hospitality is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, genetic information, disability or protected veteran status.
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