Associate Director, Sales Engineering

NIQ is the world’s leading consumer intelligence company. We deliver the Full View™—the most complete understanding of consumer buying behavior, powered by the industry’s richest data assets and AI‑driven predictive analytics. For more than a century, we’ve shaped the consumer intelligence industry and remain the most trusted partner for brands, retailers, and innovators.

This is a REMOTE position for candidates currently based in the US.

Job Description

OmniCommerce / FVM / Discover (Primary Focus)

• Serve as the platform and solution expert supporting the OmniCommerce Sales Team
• Deliver customized solution demos across Full View Measurement , OmniSales , Amazon and Costco measurement , and related Discover modules
• Develop and adjust demo flows tailored to sales stage, client pain points, and persona
• Support hands‑on POCs, troubleshooting, and guidance in live environments
• Maintain deep expertise in Discover and partner with product teams on updates and messaging
• Collaborate with Digital Shelf specialists to deliver a connected total‑commerce narrative

Omnishopper / Consumer Panel (Secondary, but important)

• Support Panel- and Omnishopper‑based selling moments where methodological or data fluency is required
• Demonstrate how Panel + OmniCommerce create actionable triangulation stories for clients
• Build comfort with the panel lexicon (penetration, buy rate, leakage, switching, demographics) and how it complements FVM

Cross-Functional & Sales Support

• Work alongside account leads to close deals requiring deeper technical knowledge
• Translate client pain points into actionable demo narratives that highlight NIQ’s USP
• Occasionally support ideation for custom or hybrid solutions

Experience

• Prior experience as a Sales Engineer, Solutions Consultant, or client-facing analyst
• Exposure to both sales and analytics environments
• Familiarity with shopper, panel, or household-level data a plus

Soft Skills That Drive Success

• Strong communication and presence — someone who can "own the room."
• Curiosity and willingness to learn omnichannel insights plus panel mechanics
• Collaborative partner mindset with sellers, product, and commercial teams
• Positive, resilient, solution‑oriented attitude (glass‑half‑full)
• Strong prioritization and self‑direction

Team Dynamics & Culture

• We operate as a high‑trust, collaborative team that values expertise, curiosity, and a client‑first mindset
• Culture is positive, supportive, and focused on continuous improvement
• We make decisions quickly, iterate frequently, and partner closely with sales
• We embrace ambiguity and look for people who can turn unclear problems into clear solutions

Qualifications

• 6–7+ years experience in a relevant field (E‑Commerce, CPG, analytics, consulting, sales engineering)
• Strong storytelling + technical demo skills; able to present to any seniority level
• Ability to simplify complex data & tech into compelling value propositions
• Calm, resourceful, adaptable under pressure during live demos
• Experience with NIQ Discover and/or CPG measurement tools strongly preferred
• Knowledge of Amazon (Vendor Central/Seller Central) and digital commerce landscape
• Comfort with ambiguity and fast‑paced pre‑sales cycles
• Bachelor’s degree required

Additional Information

This role has a market‑competitive salary with an anticipated base compensation of the following range: $98,000 - $110,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales‑based incentive or performance‑based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry‑leading parental leave, life insurance, education support and more.

US Benefits

• Comprehensive healthcare plan (medical, Rx, dental, and vision).
• Flexible spending accounts and a Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee‑Assistance‑Program (EAP)

Recruitment AI Use

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job‑related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles:

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights — delivered with advanced analytics through state‑of‑the‑art platforms — NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our Commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit