Marketing Planning Coordinator

Rural King Farm and Home Store strives to create a positive and rewarding workplace for our associates. We offer opportunities for growth, competitive benefits, a people first environment, and an opportunity to work alongside dedicated associates who share a passion for providing an exceptional experience and service to our rural communities. Whether you are starting an entry-level position or joining with professional experience, Rural King encourages professional growth and provides the necessary resource to help you succeed and grow with us.

When you join the Rural King team, you become a contributing member in supporting the needs of and making a difference in the lives of those within the people and communities we serve.

• 24/7 Chaplaincy Services

What You'll do

As a Marketing Planning Coordinator, you will play a crucial role in supporting our strategic marketing planning efforts and ensuring the smooth execution of various campaigns and initiatives. Your main responsibilities involve collaborating with the Category Marketing Planning Manager, merchants, and vendors to execute promotions, marketing assets, and events for Rural King product categories and brands.

• Ensure accurate and timely execution of promotions across marketing channels.
• Manage co-op activities, including coordinating with vendors and partners to maximize marketing support and funding opportunities.
• Ensure compliance with co-op guidelines and requirements.
• Assist in new store marketing initiatives.
• Assist in managing sponsorships, events, and fair participations.
• Coordinate logistics, promotional materials, and communication related to these activities.
• Support the marketing team with various activities, such as coordinating events, conducting market research, managing social media accounts, and assisting in the development of marketing strategies.
• Assist in gift card marketing programs.
• Assist with coordinating local fair sponsorships within our market.
• Collaborate with the marketing team to identify potential sponsorship opportunities at local fairs within our target markets.
• Assist in establishing relationships with fair organizers, negotiating sponsorship agreements, and ensuring proper branding and visibility at sponsored events.
• Coordinate logistics, including booth setup, promotional materials, and any necessary documentation or permits.
• Track sponsorship deliverables and provide post-event analysis to evaluate the effectiveness of each sponsorship.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King's Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King's Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

Supervisory Responsibilities

Essential Qualities for Success

• At least 1 year of marketing experience and bachelor's degree or equivalent combination of experience and education.
• Strong attention to detail and organizational skills.
• Excellent communication, interpersonal skills, and customer service skills.
• Ability to prioritize tasks, meet deadlines, and work efficiently in a fast-paced environment.
• Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.

Physical Requirements

• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Able to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related tasks.