Lifecycle Marketing Specialist (Member Retention)

About Midtown

Midtown exists to inspire people to become their best selves through the power of movement, connection, and belonging. Founded in 1970, Midtown has grown from one tennis club in Chicago to owning and operating eight luxury athletic clubs across the United States and Canada.

The Opportunity & Your Impact

Specialist , Lifecycle Marketing (Member Retention) | Marketing Team

Midtown is seeking a passionate and experienced Lifecycle Marketing Specialist to join our Retention Marketing team. In this role, you will own and optimi ze member communications, personalized journeys, and digital experiences that strengthen engagement, improve retention, and increase member lifetime value.

This is a highly hands-on role that requires balancing strategic ownership with det ai led execution. You'll partner across Club Operations, Programs, BI/Data, Rev Ops, Engineering, and Marketing to create personalized experie nces that help members feel connected, engaged, and successful throughout their Midtown journey.

Job Overview

• Hybrid position based in Chicago, IL, with required in-office attendance each Monday and Tuesday.

• Full-time position supporting all Midtown club locations.

• Periodic travel to local and out-of-state Midtown clubs required to build relationships, support initiatives, and better understand the member experience.

• Participates in a shared on-call rotation supporting urgent member communications outside normal business hours as needed.

How You’ll Contribute

You will help members get more value from their Midtown membership through personalized communications, digital experiences, and lifecycle marketing strategies that drive engagement and retention.

• Own the channel strategy, execution, and optimization of member camp ai gns and lifecycle journeys, including onboarding, engagement, retention, and member lifetime value.

• Build and maintain CRM segmentation, automated workflows, and behavior-based journeys that deliver relevant experiences across the member lifecycle.

• Develop and execute personalized member communications across app , push notifications, email, and in-club digital screens to drive engagement and action.

• Analyze member engagement, retention, campaign performance, and member feedback data (including NPS and online reviews) to identify opportunities a nd optimize results.

• Partner cross- functionally with Operations, Programs, BI/Data, Rev Ops, Engineering, and Marketing teams to deliver effective member experiences and digital solutions.

What You’ll Need to Succeed

Required Knowledge

• Lifecycle marketing, CRM strategy, and member engagement best practices.

• Audience segmentation, marketing automation, and workflow design.

• Digital analytics, testing methodologies, and performance optimization.

• Onboarding, engagement, and retention concepts within a membership, hospitality, fitness, or wellness environment.

• AI-enabled tools and technologies that improve marketing effectiveness, analysis, and workflow efficiency

Essential Skills

• Building and optimizing multichannel lifecycle campaigns and member journeys.

• Advanced HubSpot or similar CRM platform experti se required , including segmentation, w orkflow automation, testing, reporting, and performance optimization.

• Strong copywriting, editing, and edit orial judgment, with the ability to craft polished, audience-specific communications aligned to brand standards.

• Using member data, behavioral insights, and testing to develop hypotheses, define success metrics, and optimize lifecycle and campaign performance.

• Project management, prioritization, and stakeholder coordination.

Core Competencies

• Ability to connect business goals to thoughtful member engagement strategies.

• Ability to combine strategic thinking with detailed execution.

• Ability to balance creativity with data-driven decision making.

• Ability to manage multiple priorities without sacrificing quality or attention to detail.

• Ability to collaborate effec tively across diverse teams and stakeholders.

Required Experience

• 3-5 years of lifecycle marketing, CRM, customer engagement, retention marketing, or related experience.

• Bachelor's degree in Marketing , Communications, Business, Analytics, or related field .

• Hands-on ownership of campaigns, journeys, segmentation, and performance optimization.

• Experience developing cross-channel communications across app , push, em ai l, and other digital channels.

• Experience with CRM, CMS, analytics, and marketing technology platforms; HubSpot and Amplitude experience strongly preferred. Able to quickly learn, adopt, and leverage new technologies to improve marketing effectiveness.

Across all roles, candidates must demonstrate alignment with Midtown’s core values:

• Win together

• Glass half-full

• Passionate about helping others

• Better than yesterday

• Kind

How You’ll Know You’re Successful

Success in this role results in:

• Increased member engagement and retention through effective lifecycle marketing strategies and campaigns.

• On-time delivery of personalized member experiences that drive measurable business outcomes.

• Consistent achievement of campaign, journey, and engagement performance goals.

• Strong partnership and collaboration across club, marketing, data, and technology teams.

• Continuous improvement through testing, analysis, AI-enabled tools, and data-driven optimization.

Compensation & Benefits

Compensation Range: $75,000-$90,000 . The final offered salary will be based on several factors, including but not limited to the candidate's experience, skills, qualifications, and internal pay equity.

Some of the benefits offered to eligible team members include:

• Complimentary individual Midtown club membership

• Associate discounts, recognition programs, and professional development support

• Medical, dental, and vision insurance (where applicable)

• 401(k) retirement savings plan with company match

• Paid time off and paid parental leave

• Flexible Spending Accounts

• Life, AD&D, and disability insurance

• And more

Please refer to our benefits overview for full details:

Interview Process Transparency

Within two weeks, the Hiring Manager will review your application. If your experience does not align with the role requirements at this time, we will let you know. If selected to move forward, we will contact you to schedule an interview.

Midtown Athletic Club is an Equal Opportunity Employer. We are committed to building a team that reflects the communities we serve and to making employment decisions based on skills, experience, and business needs. The information provided above indicates the general nature and level of work required and is not a comprehensive list of all responsibilities or qualifications.

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

MIDTOWN is an Equal Opportunity Employer.