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Social Media Specialist

Busey
Champaign, IL
Position Summary

The Social Media Specialist plays a key role in shaping Busey’s social media presence by creating, managing, and optimizing content across our digital platforms. This position supports the Marketing Director in the execution of marketing and social media strategies for First Busey Corporation and its subsidiaries. Further, it is the responsibility of this individual to effectively represent Busey while advancing our marketing efforts to maintain and improve our corporate reputation and brand while ensuring service excellence to our 4 Pillars.

Duties & Responsibilities

  • Assist in growing the company’s social media and digital presence by developing engaging content, managing assigned social channels and tools, monitoring content performance and audience engagement and communicating – including outside normal operating hours – with online communities
  • Collaborate with the marketing team to drive traffic, grow audience and support business goals through strategic engagement
  • Research, design, and implement successful digital marketing communication timelines and plans on a variety of topics to support corporate, bank, wealth management, and subsidiary initiatives with a strong emphasis on social-first storytelling
  • Author/edit and maintain calendar and content of social media channel communications, including Facebook, X, Instagram, and LinkedIn
  • Tell compelling brand stories consistently and creatively across social and digital channels ensuring content aligns with Busey’s voice and visual identity
  • Contribute to website, podcast, blog and other digital channel content as needed
  • Review and refine messaging to ensure clarity, accuracy and brand alignment across all social communications
  • Support audience and channel research to drive continual improvements in digital communications
  • Research and recommend best practices for tailoring messages and delivery channels based on targeted audience
  • Collect data on the performance of specific communications or campaigns, and provide timely, regular reporting/analysis of digital communication analytics.
  • Assist in the monitoring of online reputation management practices through daily monitoring and reports
  • Archive social and digital content in a timely and organized manner to support compliance and future reference
  • Other projects and initiatives as assigned

Education & Experience

Knowledge Of

  • Strong oral and written communication skills
  • Excellent organizational skills with ability to adapt quickly to changing priorities while keeping projects on course
  • Beginning to working knowledge of subject matter
  • Communication disciplines such as public relations, advertising, marketing and graphic design
  • Microsoft Office

Ability To

  • Handle basic issues and problems and refer more complex issues to higher-level staff.
  • Take reasonable care in completion of work to prevent loss
  • Consistently manage marketing and related activities
  • Assist growth plans to support desired strategic objectives of the organization
  • Analyze and recommend marketing tactics

Education And Training

  • Bachelor’s degree in Marketing, Advertising, Communications, Journalism, or related field or equivalent work experience
  • 2+ years of experience.

Benefits And Compensation

Salary offered is based on factors, including but not limited to, the job duties, required qualifications and relevant experience, and local market trends. The role may be eligible for bonus or incentives based on company and individual performance.

(Base Pay Range: $26.70 - $36.00/hour)

Busey provides a competitive Total Rewards package in return for your time, talents, efforts and ultimately, results. Your personal and professional well-being—now and in the years to come—are important to us. Busey’s Total Rewards include a competitive benefits package offering 401(k) match, profit sharing, employee stock purchase plan, paid time off, medical, dental, vision, company-paid life insurance and long-term disability, supplemental voluntary life insurance, short-term and long-term disability, wellness incentives and an employee assistance program. In addition, eligible associates may take advantage of pre-tax health savings accounts and flexible spending accounts. Visit Busey Total Rewards for more information.

Equal Opportunity

Busey values a diverse and inclusive workplace and strives to recruit, develop and retain individuals with exceptional talent. A team with diverse talent, working together, is essential to Busey’s commitment of delivering service excellence. Busey is an Equal Opportunity Employer including Disability/Vets. Visit Busey.com/Careers to learn more about Busey’s Equal Opportunity Employment.

Unsolicited Resumes

Busey Bank, and its subsidiaries, does not accept any liability for fees for resumes from recruiters or employment agencies (“Agency”), without a binding, written recruitment agreement between Busey and Agency describing the services and specific job openings (“Agreement”). Busey may consider any candidate for whom an Agency has submitted an unsolicited resume and explicitly reserves the right to hire those candidate(s) without any financial obligation to the Agency, unless an Agreement is in place. Any email or verbal contact with any Busey associate is inadequate to create a binding agreement. Agencies without an Agreement are requested not to contact any associates of Busey with recruiting inquiries or resumes. Busey respectfully requests no phone calls or emails.
Posted 2026-03-12

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