Senior Manager Email Marketing

: 101929 500 West Madison St, Chicago, Illinois 60661

TruGreen accepts applications on an ongoing basis.

TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and "a great place to work!"

Position Overview

SR Manager Email Marketing & Automation

TruGreen is seeking a Senior Manager, Email Marketing & Automation, with a strong background in lead nurture and acquisition strategies. This individual will be responsible for developing, implementing, and optimizing marketing automation initiatives that drive the growth of our customer base and is focused on increasing lead to close metrics. In this role, you will not only be responsible for shaping the strategy but also actively executing campaigns to ensure success.

Responsibilities

SR Manager Email Marketing & Automation

• Collaborate with cross-functional teams to define email marketing and automation strategies aligned with business goals, focused on nurturing leads.
• Define the overarching strategy for automating marketing processes including segmentation, drip campaigns, SMS and behavioral triggers for net new leads.
• Develop and execute email marketing campaigns from start to finish, ensuring they are well-planned, effective, and aligned with the brand's voice and goals.
• Design and build email templates, audiences and customer journeys within our marketing automation system focused around moving leads through the sales journey.
• Develop and maintain robust customer segmentation strategies to ensure that campaigns are highly targeted and relevant to specific segments.
• Monitor and manage email deliverability rates, identifying and resolving issues that could impact email delivery to ensure optimal inbox placement.
• Develop and implement comprehensive lead nurturing programs to guide prospects through the sales funnel, ensuring timely and relevant communication.
• Collaborate with content teams to create personalized and engaging content that resonates with target audiences.
• Regularly analyze the performance of initiatives, leveraging data and analytics to refine strategies and improve campaign effectiveness.
• Stay up-to-date with email marketing regulations, including CAN-SPAM and GDPR, to ensure all campaigns adhere to legal requirements.
• Keep up with industry trends and competitive marketing automation strategies to identify opportunities and areas for improvement.
• Collaborate with other marketing teams (e.g., social media, content, and paid advertising) to ensure a cohesive, cross-channel marketing approach for lead nurture and acquisition.

Education and Experience Requirements

SR Manager Email Marketing & Automation

• Bachelor's degree in marketing, business, economics, or a related field.
• Proven experience (5+ years) in email marketing, with hands-on experience in executing campaigns from the ground up.
• Proficiency with marketing automation tools such as Marketo, HubSpot, Pardot, or similar platforms. Microsoft Dynamics is a plus.

Knowledge, Skills, and Abilities

SR Manager Email Marketing & Automation

• Results-oriented mindset with a focus on achieving and exceeding lead acquisition and nurturing goals.
• Articulate communicator with excellent interpersonal skills
• Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners
• Ability to identify operational gaps/opportunities and implement solutions
• Highly analytical and technical thinker, with proven experience in analyzing complex data to identify trends, insights and opportunities to grow the business
• Strong technical acumen and core understanding of marketing functions/systems
• Proven ability to conceptualize solutions and creatively problem-solve.

Physical Demands & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:

• Sit, stand and walk
• Use hands and arms to handle, feel or reach
• Speak and hear
• Use close vision abilities

Occasionally required to:

• Lift or move up to 25 lbs.
• Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Noise level

• Low to moderate

Adverse Conditions

• Minimal

Ability to speak, read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.

Pay Ranges

This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate's skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee's pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit or to request an application accommodation, please visit

California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.

TruGreen performs pre-employment testing.

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