Segment Manager General Aviation & eVTOLSegment Manager General Aviation & eVTOL

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

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Job Purpose

The Global Segment Manager – General Aviation & eVTOL is responsible for developing and executing the global marketing strategy for the General Aviation (GA) segment to drive sustainable business growth. This role serves as the central point within the marketing organization for all products, initiatives, and strategic developments related to the GA and emerging eVTOL markets. The position requires close collaboration with regional commercial teams in the Americas and EMEA, ensuring alignment between global strategy and regional execution. Externally, the role engages with key OEM and industry customer fostering strong partnerships and ensuring a customer-centric approach to delivering growth. The Segment Manager will lead the development of the annual strategic marketing plan, manage the product portfolio, and drive the new product development (NPD) process, ensuring the organization delivers differentiated solutions that address evolving customer needs.

Key Responsibilites

Segment Strategy & Market Development

• Develop and execute the global strategic marketing plan for the General Aviation & eVTOL segment in collaboration with key internal stakeholders.
• Define “Where to Play” and “How to Win” strategies, supported by robust sub-segment demand and profitability modeling (DPM).
• Identify and prioritize high-growth opportunities across business jet OEM & MRO fractional airlines, OEM / MRO helicopter, turboprop aircraft, and emerging advanced air mobility (eVTOL) platforms.

Customer & Market Insights

• Support regional sales teams in the Americas and EMEA with clear market insights, growth strategies, and commercial priorities
• Engage directly with OEMs, Tier-1 suppliers and MRO providers to understand evolving customer requirements.
• Translate customer needs and market trends into clear product, service, and innovation priorities.
• Develop strong relationships with key industry customers and influencers to strengthen market position and brand recognition

Portfolio & Product Management

• Manage the combined General Aviation product portfolio, ensuring the right mix of products and services to support market growth.
• Identify portfolio gaps and develop short-, mid-, and long-term product development plans.
• Work closely with R&D and innovation teams to define product requirements and deliver competitive, differentiated solutions.

Innovation & New Product Development

• Define and execute the innovation roadmap, supporting both incremental product improvements and breakthrough technologies.
• Lead the New Product Development (NPD) pipeline for the segment, ensuring alignment with market needs and business strategy.
• Ensure new products and services are successfully commercialized and adopted by the market.

Value Proposition & Competitive Positioning

• Develop the segment value proposition and “how-to-win” marketing strategy across the fragmented GA and eVTOL market.
• Identify opportunities related to exterior and interior coatings, colour technologies, and service solutions, including colour matching and colour delivery capabilities.
• Support market differentiation through technology leadership, sustainability solutions, and customer service innovation.

Job Requirements

• Bachelor’s degree in Marketing or Business-related degree
• 7+ years of related experience in commercial sales and marketing
• Experience in building strategic plans preferred
• Demonstrates strong performance orientation
• Good interpersonal skill, pro-active, takes initiative, self-motivated, energetic person
• Constraint breaking and solution focused, capability to work with matrix organization and with people in different reporting lines
• Proficient in English

Compensation & Benefits

Base salary range for this role is: $104,000 to $118,000. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range. This salary range may also be modified in the future.

401K retirement savings with 6% company match
Eligible for annual bonus
Medical insurance with HSA
Dental, Vision, Life, AD&D benefits
Generous vacation, sick and holiday pay
Short & Long term disability
Paid Parental leave after 1 year
Career growth opportunities
Active Diversity & Inclusion Networks
Employee referral bonus
Employee appreciation days

Competencies

Accepting Direction

Accepting Responsibility

Acquiring Information

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 4289

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