Lead Brand Strategist (Chicago)
Responsibilities
- Define and lead the company’s overall brand strategy, including positioning, value proposition, and category narrative.
- Develop clear, compelling messaging that communicates who the company is, who it serves, and how it stands out in the market.
- Drive market, customer, and competitive research to inform brand and go-to-market decisions, including designing research approaches when needed.
- Collaborate with marketing, sales, product, and executive teams to align brand strategy with growth and revenue objectives.
- Contribute to go-to-market planning for product launches, expansions, and new initiatives.
- Translate strategic thinking into practical frameworks and tools that teams can apply.
- Maintain consistency across all brand touchpoints while evolving standards as the company grows.
- Deepen understanding of target customers and buyers to refine positioning and messaging.
- Present insights and recommendations clearly to senior leadership.
Experience
- 10+ years in brand strategy, primarily in-house.
- Experience building or evolving brands through periods of growth, launch, or transformation.
- Background working across B2B, B2C, or blended environments where brand directly impacts revenue.
- Strong track record of partnering with executive leadership and cross-functional teams.
Skills
- Strategic thinker with the ability to turn insights into clear direction and execution.
- Experience leading market and customer research initiatives.
- Ability to simplify complex ideas into actionable plans.
- Strong presentation and storytelling skills, especially with senior stakeholders.
- Excellent written and verbal communication.
Attributes
- Proactive, organized, and comfortable owning projects end-to-end.
- Collaborative, low-ego, and open to different perspectives.
- Thrives in fast-paced environments and anticipates future needs.
- Interested in long-term brand development and growing into broader leadership responsibilities.
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