Sr. Trade Show & Events Specialist

Join us as we empower the world to work out, creating healthier lives together.

About Life Fitness / Hammer Strength

Life Fitness / Hammer Strength inspires healthier lives by creating world-class fitness equipment and experiences. From our global trade show presence to immersive factory tours and brand partnerships, we bring our brand to life through powerful, customer-centric experiences.

Position Overview

The Sr. Trade Show Specialist leads the end‑to‑end planning, execution, and optimization of Life Fitness and Hammer Strength trade shows across the U.S. This role owns booth design and build, show services, vendor relationships, and onsite logistics to create high‑impact, on‑brand customer experiences. Operating with a high degree of autonomy, this position acts as the primary point of contact for internal teams and external partners throughout the trade show lifecycle.

Ideal candidates bring deep trade show operations expertise, strong project management skills, and the ability to problem‑solve in fast‑paced, onsite environments.

Work model: Hybrid (Monday & Friday remote; Tuesday–Thursday in-office collaboration) #LI-HYBRID

What You’ll Do

Lead Trade Show Execution

• Own all phases of trade shows from planning to post‑show wrap‑up, including booth design, build, installation, and teardown.

• Oversee show services (electrical, rigging, drayage, labor orders) and ensure all requirements are met.

Vendor & Budget Management

• Select, manage, and negotiate with vendors, agencies, and contractors.

• Develop and manage trade show budgets, ensuring accuracy, cost efficiency, in alignment with strategy.

Onsite Leadership

• Act as the onsite lead, making real‑time decisions to resolve issues and maintain timeline, quality, and brand standards.

• Direct installation crews, show service providers, and internal team members.

Cross‑Functional Collaboration

• Align closely with Marketing, Sales, Product, Creative, and Experiential teams to deliver cohesive brand experiences.

• Maintain the annual U.S. trade show calendar and cross‑functional project timelines.

Creative & Brand Integration

• Partner with creative teams to bring exhibit concepts to life and ensure strong brand storytelling across all touchpoints.

• Provide guidance on exhibit layouts, product placement, and attendee engagement opportunities.

Reporting & Continuous Improvement

• Manage lead capture processes and support CRM integration.

• Deliver post‑show recaps with metrics, learnings, and performance insights.

• Identify opportunities to optimize trade show strategy, processes, or partnerships.

What You Bring

• BA/BS in Marketing, Communications, Event Management, or related field.

• 3–5 years of direct trade show or large‑scale event experience.

• Strong understanding of booth builds, show services, logistics, and onsite operations.

• Experience negotiating contracts and managing budgets.

• Excellent organizational, communication, and stakeholder‑management skills.

• Ability to independently lead and troubleshoot onsite in high‑pressure environments.

At Life Fitness / Hammer Strength, we think customer first , play as one team , and raise the bar on fitness innovation —in the gym and in every corner of our facilities. We persevere and get it done , with a clear purpose to inspire each other to live healthier lives . If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.

Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $68,600 - $97,600 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment , recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “ [email protected] ” for U.S. opportunities.

Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.