Director, Global Marketing (IT Channel Enablement)

Overview:

Join Shure as our Director of Channel Enablement Marketing and lead the charge in shaping global co-marketing strategies with key IT channel partners. 

 

In your role as Director of Channel Enablement Marketing , you will be responsible for developing and executing the global co-marketing strategy with key channel partners, working closely with the Strategic Alliances team and regional sales teams in the Global Sales division. You will serve as the main contact in the Global Marketing organization dedicated to championing the allocation of human, fiscal and infrastructure resources to the development of programs and platforms to support Shure’s Global Sales organization achieve our shared commercial goals.

As a senior member of the marketing leadership team for Shure’s Collaboration and Conferencing markets, this role is pivotal in shaping Shure’s IT channel partner-facing marketing initiatives, driving joint campaigns, and ensuring alignment of funding, event support, and IT channel messaging across regions.

 

This role is based out of our Niles, IL location and may be hybrid or remote, based in the U.S. 

Responsibilities:

• Develop and deliver channel partner enablement toolkits, including demo kits, competitive analysis, channel buyer personas, and use-case presentations
• Formalize and evolve channel programs to ignite and enable IT-focused DMRs, SIs/MSPs and VARs
• Create and maintain sales playbooks, implementation guides, post-sale support guides, and market opportunity/business case tools for channel partners.
• Lead the development of sales enablement resources such as playbooks, competitive SWOT analyses, customer journey maps, and ICP (Ideal Customer Profile) documentation
• Deliver enablement for both internal and external channel audiences, including field technicians, channel partners, and sales teams
• Support the rollout of enhanced support packages (24/7 support, advanced replacement, extended warranty, Shure Cloud access) and ensure partners are trained on these offerings
• Implement systems for logging customer/partner interactions, capturing data for AI/knowledgebase development, and driving data-driven feedback loops
• Champion the adoption of next-gen sales models (e.g., Customer Success Managers for post-sale engagement, digital marketing motions, webinars, utilization reporting) to drive full deployments, renewals, and new use cases
• Develop and execute global strategies to empower and support the success of Strategic Alliances, Market Development, and Regional Channel Marketing teams
• Align internal and partner incentives to accelerate channel growth and market penetration
• Ensure consistency, scalability and efficiency of programs across regions, adapting to local market needs and opportunities
• Maintain direct relationships with key channel stakeholders to ensure strategic alignment of messaging and campaign execution
• Work closely with the Associate Director of Collaboration Solutions Marketing to ensure that end-customer messaging and campaigns are aligned with partner co-marketing initiatives
• Coordinate with leads for both brand and demand-gen on campaign execution, toolkit delivery, and media planning to support joint launches and maximize impact through the IT channel
• Share market insights and partner feedback to inform product positioning and campaign strategy
• Focus on data-driven decision-making and benchmarking against industry best practice.
• Prioritize customer-centric enablement, ensuring partners and sales teams have the tools and training needed to succeed
• Foster strong relationships with partners and internal stakeholders to drive transformation and incremental growth.
• Leverage digital marketing, webinars, and targeted communications to reach diverse IT channel audiences and drive engagement

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum 12 years of experience in B2B marketing, with at least 5 years in a leadership role focused on channel marketing.
• Proven track record of developing and executing global partner marketing strategies in IT or enterprise collaboration markets.
• Experience working with or within two-tier distribution models and global alliance ecosystems (e.g., Microsoft, Zoom, Google).
• Familiarity with AV/IT convergence and collaboration technologies (e.g., Teams Rooms, Zoom Rooms, Google Meet).
• Demonstrated success in cross-functional leadership across sales, product, and regional marketing teams.
• Ability to translate business objectives into scalable marketing programs aligned with partner GTM models.
• Expertise in building co-marketing assets, sales play content, and enablement frameworks for distributors, resellers, and alliance partners.
• Strong command of integrated campaign development, field activation, and digital marketing tactics.
• Proficient in using dashboards and analytics tools to measure partner engagement, campaign ROI, and content performance.
• Excellent written and verbal communication skills, with the ability to influence stakeholders across functions and geographies.
• Skilled in managing multiple concurrent initiatives with global scope and tight deadlines.
• Comfortable working with CRM, PRM, and marketing automation platforms (e.g., Salesforce and similar).

Applicants for this position must be currently authorized to work in the United States on a full-time basis. Shure will not sponsor applicants for this position for work visas.

 

WHO WE ARE

Shure’s mission is to be the most trusted audio brand worldwide – and for over a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn’t stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.

 

Shure is headquartered in United States. We have more than 35 regional sales offices, engineering hubs, distribution centers and manufacturing facilities throughout the Americas, EMEA, and Asia.

 

Join Shure and Amplify Your Impact . Explore our unique culture and learn the key pillars that define our legacy of excellence.

THE MIX MATTERS
Don’t check off every box in the job requirements? No problem! We recognize that every professional journey is unique and are committed to providing an equitable candidate experience for all prospective Shure Associates. If you’re excited about this role, believe you’ve got the skills to be successful, and share our passion for creating an inclusive, diverse, equitable, and accessible work environment, then apply!

PAY TRANSPARENCY
Shure offers a competitive compensation structure that is reviewed annually to attract, hire, and retain the industry’s top talent. Base salaries vary based on qualifications, geography, experience, and expertise in each respective discipline. The range displayed on each job posting reflects the minimum and maximum base salary for the opportunity. The base salary for this position ranges from $149,400 to $269,000 with a midpoint target. This position may also be eligible for our incentive pay program, which varies based on individual and Company performance in the year. If your salary expectations do not align, still apply as we are often flexible on the seniority of posted positions. All positions also include an award-winning benefits package.

 

WE GOT YOU - Our Benefits
At Shure, we prioritize the well-being of our Associates. We offer competitive rewards packages to full-time and part-time Associates working 24 or more hours a week that address physical, mental, financial, and overall well-being. Our benefits include comprehensive healthcare, mental health and retirement savings plans, generous paid time off programs, employee discounts, professional development opportunities, work-life balance initiatives, employee recognition programs, and volunteering/community involvement opportunities. To learn more, check out our Benefits At A Glance 2025 .

 

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