Senior Marketing Manager

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Position Overview: \

Our client, an online university, is seeking a Senior Manager, Marketing to lead strategic marketing efforts for its high-impact nursing programs (BSN, MSN, and DNP). This freelance role is ideal for a seasoned marketing professional with experience in higher education or healthcare, who can drive brand reputation and enrollment growth through integrated campaigns with a strong focus on digital.\ \ As the Senior Manager, you\'ll be responsible for developing and executing go-to-market strategies that highlight the university\'s leadership in nursing education-emphasizing quality, access, and student support. You\'ll collaborate across departments to ensure marketing efforts are aligned, effective, and optimized for performance. Key channels are: website/landing pages, paid social, email, SMS, organic social, and direct mail.\ \ The role is remote, but there could be longer-term potential for candidates in Chicago, Minneapolis, or Columbia, MD who are willing to work a hybrid schedule eventually.\ \ Key Responsibilities: \ -Lead go-to-market strategy and execution for the university\'s Nursing programs.\

• Collaborate with channel leads (paid media, CRM, SEO, social,

influencer) to design and analyze inquiry-generating campaigns.\

• Develop and manage content calendars, communication plans, and

creative briefs.\

• Partner with the Marketing Planner and PM to manage timelines and

campaign readiness.\

• Oversee marketing budgets and identify opportunities for

optimization.\

• Monitor campaign effectiveness and deliver actionable insights to

improve ROI.\

• Ensure creative work meets brand standards and compliance

requirements.\

• Represent Nursing in quarterly planning, creative reviews, and QBRs.\
• Support cross-vertical initiatives that reinforce the client\'s brand

and mission.\

• Comply with all University policies and brand guidelines.\
• Key Deliverables: Go-to-market strategy per initiative, campaign

briefs, message frameworks, creative approvals, performance summaries (with Planner support), and enrollment growth outcomes.

Qualifications: \

• Bachelor\'s degree in Marketing or related field required; Master\'s

preferred.\

• 7+ years of marketing experience, with 3+ years in higher ed or

healthcare strongly preferred.\

• Proven success leading vertical-specific marketing in regulated or

professional categories.\

• Experience managing integrated, multi-channel campaigns from strategy

to execution.\

• Strong project and budget management skills.\
• Excellent leadership and communication skills; able to influence

cross-functional teams.\

• Strategic thinker with both brand and performance marketing

expertise.\

• Analytical and data-literate; able to interpret metrics and recommend

optimizations.\

• Proficient in Microsoft Office; experience with CRM, marketing

automation, or analytics tools preferred.

In this position, you may have access to client or customer systems,

confidential and/or proprietary information or data.

Benefits

Creative Circle\'s Freelance Employee benefits package includes

eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment[work location](_postings.govdocs.com -23 EDeoO8rKMTHH24E&d=DwMF-g&c=0eTCB0nNi4K2jeP4BAvnzcTY3bBUzv8iW-Zx9Sm4vP0&r=i4pXjBcjGNJYUo-kETIN7vFPxgZX5xxYqH-mhElUdC4&m=77conARkWbDuO2y4J8LQ5QUa jad9lUkSwkcNtwz2oCGG3X1qzaI0Hej01o-ncv6&s=b23QfGDGPlVcn2bJqiFYbor6H498nvvDbQd0IPhRi68&e=){target="_blank" rel="noopener"}is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.\ \ Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:\ \ Email your resume in Word to:\ \ [[email protected]](mailto:[email protected]?subject=%20:%20AB19-1882482%20:%20Senior%20Digital%20Marketing%20and%20Campaign%20Manager)\ **Please do NOT change the email subject line in any way. You must keep the JobID: : AB19-1882482 -- in the email subject line for your application to be considered.\*\\ \ Amy Banks - Senior Recruitment Manager\ \ For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.\ \ \ \ This job was first posted by Creative Circle on 10/31/2025 and applications will be accepted on an ongoing basis until the position is filled o