Vice President of Marketing (Chicago)

Industry 1: Consumer Goods
Industry 2 :
Industry 3:

Job ID: 42228329851
Category: Sales and Marketing
Location: Chicago,IL

The Role

Our client is hiring their first-ever VP of Marketing a rare opportunity to define company culture and drive explosive growth in a rapidly evolving organization. This innovative company is transforming its category, and theyre looking for a dynamic leader passionate about building and scaling brands. If you thrive on creating impact and shaping the future of a brand, this role is for you!

The VP of Marketing is responsible for the full scope of the companys marketing activities, including developing and implementing a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth. You will manage the marketing budget, oversee all creative and content development, and lead cross-functional teams to ensure consistent messaging across all our channels. If you thrive in a fast-growing, collaborative environment and are ready to make an impact, lets talk.

What Youll Do

• Plan, execute, and optimize integrated marketing campaigns across digital and traditional channels, ensuring consistent brand messaging and achieving key performance indicators.
• Coordinate cross-channel initiatives ensuring alignment and synergy between various marketing efforts, leveraging each channels strengths to create a unified and compelling brand narrative.
• Work with management to create the marketing budget. Own, allocate and track the marketing budget, ensuring efficient use of resources and maximizing ROI on marketing investments.
• Manage brand marketing calendar, utilizing public relations, social content and brand awareness campaigns and partnerships for full funnel execution.
• Work with external performance marketing teams to monitor and analyze campaign performance metrics to optimize direct response marketing initiatives and drive continuous improvement.
• Oversee the creative and design staff (internal & external) and lead the development of creative assets and content, including copy, visuals, and multimedia content, that effectively communicate the brand story.
• Hire and manage marketing and customer experience staff and collaborate with cross-functional teams, including internal and external vendors and partners, to support brand initiatives and ensure alignment of brand marketing goals.
• Conduct market research and consumer analysis to identify opportunities for brand growth and differentiation.
• Stay up to date on industry trends, emerging technologies, and best practices in brand marketing to maintain a competitive edge with shifting and emerging trends.

Required Qualifications

• 8+ years of experience in consumer brand marketing.
• Highly organized and detail-oriented with the ability to manage multiple projects and priorities in a lean, fast-paced startup environment.
• Are both a strategic thinker and a doer You must have the desire to be adoer, just like the rest of the team.
• Proven track record of developing and executing successful brand marketing strategies and campaigns.
• Experience managing and adhering to marketing budgets.
• Creative thinker with a passion for storytelling and crafting compelling brand narratives.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Excellent communication, interpersonal, and leadership skills with the ability to collaborate effectively across teams and levels.
• Proficiency in marketing analytics tools, project management software, and various common business operating systems.

Life at the company

• Full-time role at the office in Chicago, with occasional work-from-home flexibility.
• Competitive benefits package + paid vacation.

BrainWorks is a prominent boutique executive search firm offering a 30-year track record of successfully sourcing and placing top talent. By harnessing proven strategies, collaborating with stakeholders and leveraging a diverse and talented candidate network, BrainWorks helps businesses find, attract, and ultimately hire talented professionals that create differentiated results. Our search services can be offered either on a retained or contingency basis depending on the level of commitment your unique search requires.

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