New Car Sales Manager

Job Description

Job Description

Arnie Bauer Buick GMC Cadillac has been in business for over 80 years. We are committed to meeting the needs of our customers and community with our full selection of new and used cars, trucks, and SUV's, as well as our parts and service center.

Job Summary

The New Car Sales Manager is responsible for driving sales performance, managing the CRM system, overseeing inventory and marketing efforts, and leading a high-performing sales team. This role ensures profitability and customer satisfaction through effective deal management, team development, and strategic execution. The Sales Manager also plays a vital role in analyzing data, improving closing ratios, and coaching team members to maximize results across all sales channels.

Benefits

• Competitive Benefits Package for full-time employees

• Additional Coverage Options – including accident, cancer, and disability insurance

• 401(k) after 1 year of employment

• GM Employee Pricing on new car

• Closed on Sundays

Key Responsibilities:

• CRM & Sales Strategy – Manage the CRM to ensure accurate tracking of leads and opportunities. Drive daily follow-up activity, mine service drive leads, and analyze closing ratios across all channels.
• Team Performance – Set sales goals, coach team members through one-on-ones, and provide regular feedback. Identify training needs and implement development plans to boost productivity.
• Sales Production – Monitor performance in new vehicle sales, accessories, and F&I. Work closely with the finance team to maximize deal profitability and achieve monthly and SFE targets.
• Inventory Oversight – Manage new car inventory mix, reduce aged units, and coordinate dealer trades. Ensure online listings are accurate and competitive, and align OEM orders with market demand.
• Marketing & Lead Generation – Collaborate with the marketing team to run campaigns, events, and promotions that drive traffic. Track results and maintain a strong online reputation.
• Customer Experience – Ensure a smooth sales process and resolve any escalations. Monitor CSI scores and implement process improvements to exceed customer expectations.
• Team Development – Recruit, train, and support a high-performing sales team. Foster a culture of accountability, recognition, and continuous improvement.

Key Skills & Qualifications:

• Previous automotive sales leadership experience required
• Strong understanding of CRM systems and dealership operations
  
• Proven ability to lead and motivate a sales team
  
• Excellent communication, coaching, and conflict-resolution skills
• Data-driven with strong analytical abilities
• Knowledge of inventory management and marketing strategies

Performance Expectations:

• Achieve monthly unit and gross profit goals
• Maintain strong product and finance penetration metrics
• Ensure CRM utilization and follow-up standards are met by all salespeople
• Improve CSI scores and online reputation
• Reduce aged inventory and maximize inventory turn
  

Schedule: Full-time, includes evenings and Saturdays as needed

Pay Structure: Base salary plus bonus/commission based on department performance

Additional Notes: This role requires a strong leadership presence, the ability to manage multiple priorities, and a drive to exceed dealership sales goals while maintaining an exceptional customer experience.

Arnie Bauer is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.