Practice Development Marketing Manager, Litigation (Hybrid)

Job Description

A Client of Insight Global is seeking a Practice Development Manager to join their team to advance the business development and marketing goals and objectives of the Litigation Prasctice. The Practice Development Manager will serve as a primary point of contact for attorneys to facilitate client opportunities, develop key messaging for better positioning in the market, and collaborate across practices to identify and pursue leading revenue-generating opportunities. Working closely with the Senior Business Development Manager, the Practice Development Manager will play a pivotal role in advancing high-priority projects, identifying growth opportunities, and driving strategic initiatives that support the Firm's business objectives. This individual will seamlessly navigate between practices and teams, adapting to the unique goals of each area while maintaining a consistent standard of excellence in execution and client service. This is a highly collaborative role that supports continuous learning and professional development through hands-on experience, working closely with senior leaders, and contributions to firmwide business development initiatives. The successful candidate will thrive in a fast-paced, team-oriented environment, bringing creativity, initiative, and flexibility to a wide variety of marketing and business development projects. Key Responsibilities and Essential Job Functions include:

Become familiar with the practice, clients, target markets, and related resources (e.g., trade and industry organizations, publications) for assigned practices.

Develop, implement, and track business plans for the assigned practices.

Develop and manage practice marketing budgets.

Strategize with practice leaders to identify appropriate marketing activities and initiatives.

Develop and maintain collateral materials, including brochures, deal or case lists, practice descriptions and other Web site content.

Plan and participate in all assigned practice meetings.

Assess opportunities and assist in developing responses to RFPs and pitches for new business.

Direct research efforts for the assigned areas, including trends and issues, targeted companies, etc.

Collaborate with the Public Relations team to identify and develop opportunities to promote satisfactory results, "star" attorneys or other work products for the assigned practices.

Seek opportunities to leverage successes across other groups within the firm. Identify and support cross selling opportunities.

Facilitate the directory submission process for relevant ranking organizations and publications.

Collaborate with designated professionals to maintain CRM and engagement databases for assigned practices.

Work collaboratively with Regional Marketing Managers to organize activities that are "on the ground" in other offices, such as seminars, events, sponsorships, etc.

Special projects and duties as assigned.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

Skills and Requirements

8+ years experience in regional marketing or legal marketing

Law firm or professional services background required

Familiarity with commercial litigation

Experience delivering pitches and proposals to executives

Experience managing/planning sponsored events (networking events, conferences, speaking engagements, etc)

Proven ability to achieve KPIs and calculate the ROI of various marketing initatives

Bachelor's degree required

Willingness to work PST hours***

Ability to travel 15-25% of the year