VP of Sales

LaSalle Network
Chicago, IL
LaSalle Network has partnered with a high-growth consumer products company in Chicago in their search for a VP of Sales. This is an opportunity to build and lead the commercial strategy for a rapidly growing brand with significant expansion potential. Reporting directly to the CEO, this is the perfect opportunity for a proven sales executive who thrives on opening new doors, winning strategic partnerships, and driving revenue growth.

The ideal candidate is equally comfortable developing sales strategy and personally leading high-impact customer conversations. This is an individual contributor role, where your long-term compensation is tied directly to revenue you generate!

Responsibilities:
  • Develop and execute the company's sales strategy, with a primary focus on expanding national retail partnerships and driving revenue growth.
  • Identify, prospect, and secure new business opportunities while strengthening and growing existing strategic accounts.
  • Own the full sales cycle, from prospecting and relationship development through negotiation and contract execution.
  • Expand distribution across national retailers while identifying opportunities within adjacent channels, including builders, developers, property management groups, and other strategic partners.
  • Build and manage a healthy sales pipeline, accurately forecast revenue, and deliver against aggressive growth objectives.
  • Collaborate closely with Marketing, Product, and Operations to support product launches, promotional initiatives, merchandising strategies, and customer success.
  • Analyze market trends, competitive activity, and customer insights to identify new growth opportunities and refine commercial strategy.
  • Establish scalable sales processes and provide leadership as the organization continues to grow.
Background:
  • 10+ years of progressive sales leadership experience within consumer products, durable goods, home improvement, building products, or related manufacturing industries.
  • Proven success selling into large national retailers such as Home Depot, Lowe's, Walmart, Target, ACE Hardware, or similar national accounts.
  • Demonstrated track record of opening new business, negotiating complex agreements, and growing strategic customer relationships.
  • Experience managing the full retail sales cycle, including category reviews, buyer relationships, forecasting, pricing, and inventory planning.
  • Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth startup environment.
  • Strategic thinker with a hands-on, roll-up-your-sleeves approach to building revenue.
  • Strong executive presence, communication skills, and ability to influence internal and external stakeholders.
  • Experience selling into builder, contractor, commercial, or property management channels is a plus.
  • Bachelor's degree preferred.
  • Ability to travel nationally as needed.
Key Details:
  • This position is a full-time in office role in downtown Chicago, where you will sit side by side with all of leadership, driving business together.
  • Compensation: $150,000-$165,000 base salary, based on experience, plus eligibility to earn performance bonus
  • Benefits: Equity and comprehensive benefits (medical, dental, and vision insurance), along with unlimited PTO.
If this position sounds like a fit for you, please apply today!

Missy Stella
Sr. Recruiting Manager
#LI-MS12
Posted 2026-07-27

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