Digital Marketing Manager - AI & Web Strategy

Company Overview Join the leader transforming healthcare waste management across America. MedPro Disposal is the nation's largest privately-held medical waste management company, serving 35,000+ providers across 48 states in a $2+ billion market. Since 2009, we've been the trusted partner helping healthcare facilities save up to 30% on waste management costs while maintaining 99% on-time service. What we do: We lead with comprehensive medical waste disposal solutions, plus pharmaceutical waste management, secure document destruction, and compliance training services—all powered by innovative technology and a client-first approach. Why it matters: We handle the critical but complex challenge of medical waste management so healthcare providers can focus on what they do best: delivering exceptional patient care. Our impact: From physician practices to hospitals, dental offices to long-term care facilities, we're trusted advisors and strategic partners—not just vendors. We combine proven expertise with environmental responsibility and comprehensive protection to solve complex operational challenges. Ready to grow with us? Join a fast-scaling, mission-driven company where we Do The Right Thing, roll up our sleeves with a "figure it out" attitude, and win as a team. We're building something meaningful—making healthcare safer, more compliant, and more efficient—one client at a time. Position Overview: We’re looking for a Digital Marketing Manager to oversee and optimize all of MedPro’s digital channels. This role is both strategic and hands-on — you’ll shape our digital strategy while also executing campaigns, managing performance, and ensuring our online presence reflects our brand and drives measurable results. Key Responsibilities:

• Own the digital ecosystem — manage performance across all digital channels: organic web, SEO, paid search (Google Ads, Bing, etc.), and social media (organic and paid) and anywhere our company and related brands may appear online.
• Manage resources — you'll be the leader of a team responsible for digital channels, tasked with managing or delegating task and rout eownership to in-house resources, as well as freelance and outside agency partners.
• Lead AI-driven initiatives — oversee AI and GEO-targeted marketing strategies, including emerging AI search platforms and content optimization.
• Align digital messaging — ensure our online presence and creative assets reflect company strategy, positioning, and tone.
• Implement & maintain tracking — ensure end-to-end analytics, attribution, and reporting are accurate and actionable.
• Collaborate cross-functionally — work closely with leadership, design, sales, and content teams to align campaigns with business goals.
• Stay ahead of trends — proactively identify opportunities in AI, automation, and search technologies to strengthen MedPro’s competitive edge.

Qualifications:

• 5+ years of experience in digital marketing, ideally with experience in multi-channel performance management.
• Proven success managing SEO, paid search, paid social, and website strategy.
• Working knowledge of Google Analytics (GA4), Tag Manager, Search Console, digital heat maps, and ad platforms (Google Ads, Meta, LinkedIn, etc.). Can leverage agency and outside vendor resources for high expertise
• Experience with AI tools, GEO/AI-based targeting, or AI search initiatives a strong plus.
• Data-driven mindset with strong analytical and project management skills.
• Excellent communicator with the ability to translate strategy into clear digital execution.

Compensation and Benefits:

• Base salary range $90,000-$125,000 based on experience.
• Growing company with a strong mission in healthcare compliance.
• Opportunity to shape the future of our digital marketing and AI initiatives.
• Supportive, entrepreneurial environment that values innovation and execution.
• Comprehensive benefits package including health, dental, and vision insurance, paid time off, and more.

Application Process: Shortlisted candidates will be scheduled for initial phone screening and will be required to complete a brief skills assessment before the first interview. Equal Employment Opportunity Statement MedPro Disposal is proud to be an equal-opportunity employer. We are committed to fostering a diverse and inclusive workplace and encourage applications from all qualified individuals regardless of race, religion, gender identity, sexual orientation, age, disability, veteran status, or any other legally protected characteristic.