Senior marketing manager social

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Position location: Deerfield, IL - Hybrid Schedule- Tuesday - Thursday in office/Mondays and Fridays remote

Moen and House of Rohl, part of Fortune Brands Innovations, are seeking a dynamic Senior Marketing Manager to lead our paid and organic social media strategy, as well as influencer marketing initiatives. This role will own the vision, strategy, and execution across social channels for both brands - building awareness, driving engagement, and fueling brand love.

The ideal candidate is both creative and data-driven, with a proven track record of scaling social media programs, growing communities, and partnering with influencers to deliver measurable business impact.

Key Responsibilities:

Social Media Strategy & Execution

• Develop and own the end-to-end social strategy across paid and organic channels (Meta, TikTok, YouTube, LinkedIn, X, Pinterest, emerging platforms) for Moen and House of Rohl .
• Oversee the content calendar , aligning messaging with brand campaigns, product launches, and seasonal priorities across two distinct brand voices.
• Partner with creative and media teams to deliver breakthrough social content, testing new formats (Reels, Shorts, livestreams) to drive engagement.
• Manage paid social performance , optimizing campaigns against awareness, engagement, and conversion KPIs.
• Monitor trends, platform updates, and cultural moments to ensure Moen and House of Rohl show up in relevant, authentic ways.

Influencer Marketing

• Build and scale an influencer program across tiers (macro, micro, nano), identifying creators who align with the brand values and audience segments of both Moen and House of Rohl.
• Negotiate and manage influencer contracts, deliverables, and reporting to ensure ROI.
• Develop always-on influencer strategies alongside campaign-based activations, leveraging UGC to fuel social and e-commerce.
• Partner with PR and brand teams to amplify influencer storytelling across owned, earned, and paid channels.

Leadership & Collaboration

• Manage agency partners and social media specialists to ensure flawless execution across both brands.
• Collaborate cross-functionally with brand, creative, media, PR, e-commerce, and product teams to integrate social and influencer into the broader marketing ecosystem.
• Educate and inspire internal stakeholders on social best practices, platform innovations, and influencer impact.

Measurement & Insights

• Define success metrics and build a robust reporting framework for social and influencer efforts.
• Deliver regular reporting and insights to senior leadership, tying social and influencer activity back to business outcomes for Moen and House of Rohl.
• Continuously optimize based on learnings, testing new formats, audiences, and creative approaches.

• Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
• 7–10 years of progressive marketing experience with a focus on social media and influencer marketing .
• Proven experience managing paid social budgets and driving measurable results.
• Deep knowledge of social media platforms, analytics tools, and influencer marketing software.
• Strong mix of creative sensibility and analytical rigor ; able to craft a compelling TikTok idea one day and report on CPMs and ROAS the next.
• Excellent communication, leadership, and project management skills.
• Experience in consumer goods, lifestyle, or home/health/wellness brands a plus.

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $80,000 USD - $126,500 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

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