Senior Manager, Consumer Connections - Maker's Mark

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

The Senior Manager, Consumer Connections, MAKER’S MARK is responsible for developing and executing strategies to fuel consumer discovery, engagement, and drive brand loyalty for our US MAKER’S MARK category. This role involves leading teams to create integrated marketing campaigns, leveraging data and insights to optimize consumer touchpoints, and ensuring a cohesive brand experience across all channels.

Role Responsibilities

Strategic Leadership:

• Lead the development of comprehensive consumer connection strategies for
  MAKER’S MARK and BASIL HAYDEN, ensuring alignment with Suntory Global
  Spirits' strategic objectives.
• Serve as the primary authority across paid, owned, and earned channels, acting
  as the main liaison supporting the US Brand as a thought leader partner and
  collaborating with internal cross-functional teams.

Integrated Campaign Development:

• Design and execute integrated, multi-channel initiatives across various paid,
  owned, and earned touchpoints, including paid media, social media, influencer
  partnerships, web, CRM, and digital activations.
• Oversee the development of social and digital assets to support campaign
  initiatives.
• Drive the formulation and enhancement of strategic consumer journeys, digital
  product innovations, and marketing data segmentation.
• Establish new KPIs to measure the success of initiatives.

Paid Media Management:

• Direct the strategic oversight, planning, and performance management of paid
  media campaigns, ensuring brand objectives are met and ROI is maximized
  through continuous optimization and data-driven insights.

Digital Advancement:

• Oversee the US brand advancement within digital acceleration initiatives,
  translating vision into actionable plans and delivering measurable progress
  through digital maturity analysis.

Performance Management:

• Lead the monitoring and maintenance of performance dashboards and digital
  reporting to swiftly track trends against media and digital KPIs, ensuring agile
  responsiveness to performance metrics.

Agency and Cross-Functional Collaboration:

• Cultivate strong partnerships with media and digital agencies to strategize and
  execute impactful consumer campaigns in the US market.
• Champion collaboration with cross-functional teams, including marketing, sales,
  product development, legal, and customer service to foster cohesive strategy
  execution.

Industry Insight and Innovation:

• Stay abreast of industry trends and emerging technologies, leveraging insights to continuously elevate and refine consumer engagement strategies.

Qualifications

Education and Professional Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in digital marketing and paid media, with a strongemphasis on brand and agency roles.
• At least 3 years in a lead digital performance position, spanning across various
  channels including Video, Programmatic, Social, eCommerce, and digital owned
  and operated platforms (Web, Social/Influencer, CRM).

Digital & Paid Media Experience:

• Comprehensive knowledge of integrated marketing and digital disciplines,
  encompassing audience identification and analysis, targeting, experience design,
  online analytics, and digital production
• Familiarity with broader media strategy, encompassing touchpoint mix,
  prioritization, and buying efficiency.
• Proven experience in driving audience-based initiatives and leveraging consumer
  data platforms to develop omnichannel strategies that enhance performance
  marketing and online customer acquisition.
• Proficiency in utilizing digital tools such as Google and Meta marketing platforms
  and familiarity with media measurement and verification partners (e.g.,DoubleVerify, IRI, Market Mix Modeling).

Key Skills and Attributes:

• Strong ability to analyze and optimize campaign performance, with a deep
  understanding of key digital marketing metrics.
• Exceptional written and verbal communication skills, adept at setting deadlines,tracking progress, and managing expectations across all organizational levels.
• Proficient in PowerPoint and Excel for daily operations.
• Proven track record of leading with influence in a matrixed environment,
  effectively collaborating with cross-functional teams to drive business impact.
• Self-starter with a passion for challenging the status quo and a curiosity for
  consumer trends, demonstrating the ability to stay ahead of industry
  developments and implement innovative consumer engagement strategies.
• Experience in leading direct reports, focusing on performance coaching and
  career development, with strong relationship-building skills to engage effectively with senior leaders and cross-functional partners.

Salary Range - The salary range for this role, based in Chicago is $140,000 to $155,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset.

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.