Senior Vice President, Media Planning/Strategy (Regulated Industry)

Company Description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Senior Vice President manages the media planning portfolio for their given account. This SVP is a strategic leader and business partner who contributes to strategy, builds and maintains relationships with clients at all levels. The SVP manages, leads, and develops their team while also playing an active “hands-on” role in the deployment of strategic plans across the full paid, owned, earned spectrum. The SVP should also be fiscally accountable for ensuring proper budget management and identifying upside revenue potential for the agency.

Responsibilities

• Act as a day-to-day point of contact and partner for assigned clients
• Responsible for developing, implementing, and executing strategy to deliver on short- and longer-term goals (e.g., traffic, ROI, customer count, 1P audience growth, and brand metrics)
• Support the spectrum of the client’s media initiatives, including vendor-centric, endemic and non-endemic and audience-led RMN omnichannel planning
• Actively listen to Clients and continually identify opportunities to lead thinking
• Team leader for Client interaction fostering positive relationships
• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience and deliver on traffic and performance goals
• Effectively communicates and solicits agreement of best opportunities for Client
• Ensure the quality of work for all Client deliverables
• Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)
• Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations
• Ability to cross sell interagency products and services
• Collaborate with business intelligence/analytics, data and investment teams to ensure strategic plans are powered by campaign performance data + insight and marketplace opportunity
• Lead and mentor a team

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 12+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management
• Demonstrated ability to generate 1P audience strategies that can be translated into effective media activation
• Proven experience and success in presenting plans to Client and influencing top level Client decisions
• Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
• Excellent leadership, management and motivational skills
• Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally
• Excellent organizational, interpersonal, and quantitative/analytical skills
• Strong Client presentation skills and business writing skills
• Demonstrated expertise in strategic planning and Client relations
• Detail oriented and proven ability to thrive in a fast-paced environment.
• Critical assessor of talent – builds and motivates high performing teams
• Able to direct long range planning and the development of programs to maximize organizational resources
• Design and manage projects, resources, stakeholders, participants, and deadlines
• High results orientation and able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $180,215.00 - $268,905.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/13/2026.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.