Vice President, Analytics - Performance Marketing

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.

Overview

The Vice President, Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment and measurement process. Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients.

Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process and digital reporting/insights.

Responsibilities

• The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients' business results

• Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution

• Manage client data ingestion for advanced attribution and modeling

• Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business

• Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction

• Drive a culture of 'always on' data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning

• Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories

• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Qualifications

• The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients' business results

• Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution

• Manage client data ingestion for advanced attribution and modeling

• Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business

• Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction

• Drive a culture of 'always on' data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning

• Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories

• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

Compensation Range: $168,150- $241,605 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/09/2026.

All your information will be kept confidential according to EEO guidelines.

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