Marketing Coordinator at TABS Behavioral Health

Marketing Coordinator

This is a fantastic opportunity for a results-driven and hands-on individual to join our team at TABS Behavioral Health . This role is remote, with company headquarters in Chicago, Illinois.

As the Marketing Coordinator, you will be responsible for developing our marketing system from the ground up while coordinating, planning, and executing marketing campaigns across multiple media channels.

You will establish a collaborative working relationship with the business owner, who will work with you on strategic and big-picture goals while taking charge of tactical implementation and execution.

The ability to organize, plan and structure your workload in an autonomous fashion will be absolutely key to your success in this role. We neither have the time nor the inclination to micromanage you. You’ll have a lot of freedom in this role but also a lot of responsibility.

The Six Non-Negotiables of This Role Are

• Copywriting . You’ll be crafting direct marketing campaigns across email, direct mail, web and social media. Your written skills need to be excellent, and we will expect to see samples of your previous work
• Being tech-savvy . You don’t need to be a technical expert, but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. While we don’t expect you to know all of the tools we use, we do expect you to be comfortable with them and able to pick up the concepts. Your daily tools of the trade will be CRM systems, content management systems, email marketing, etc
• Leadership potential . Initially, you’ll be our only in-house marketing person, but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants. Reliability and follow-through on commitments are essential
• Project management. Ideally, you’ve had experience in project management. A large part of this role is creating and adhering to deadlines. Must be consistently prepared and accountable–no excuses for lack of readiness
• Being teachable and coachable . There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude. Must have confidence and willingness to take ownership of assigned tasks
• Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own and being results oriented is very important

Perks of The Job

• This is a completely remote position, so you’ll have the ability to create your own schedule as long as you’re available to collaborate and attend meetings during Central Time Zone business hours
• Gain management and marketing experience
• This role starts at 10 hours per week with the potential for full-time after an initial period
• Hourly expectation of $35/hour

Skills Needed/Day-to-Day Tasks and Responsibilities

• Managing the company's website , including updating content, ensuring website functionality, and improving website performance
• Developing and executing email marketing campaigns and managing a CRM management: Write, schedule, and manage emails, automations, and workflows. Build out email marketing campaigns, sequences, and newsletters.
• Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value.
• Graphic design and developing marketing materials : Designing lead magnets, resources, content, brochures, and landing pages
• Create and manage content calendar : Develop a content plan, create, schedule, and analyze content. Build high-value content assets and repurpose them across media channels
• Writing and editing marketing copy for various channels such as social media, email, and website content
• Tracking KPIs and campaign performance: Weekly tracking of key metrics related to marketing activities, performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement
• Creating and managing project timelines to ensure that campaigns and initiatives are completed on time