Paid Social Consultant

LaSalle Network is hiring a Consultant, Paid Social on behalf of a leading performance marketing agency specializing in AI-powered, data-driven marketing solutions. This is an exciting opportunity for a digital marketing professional who is passionate about developing high-performing Paid Social campaigns and delivering measurable business results. The ideal Consultant, Paid Social will combine strategic thinking with hands-on campaign management, partnering directly with clients to build innovative, multichannel social media strategies that drive performance across today's leading platforms.

What You'll Do

• Develop and execute Paid Social strategies across Meta, TikTok, LinkedIn, Snapchat, Pinterest and emerging social platforms for our education client

• Manage campaigns from strategy through execution, including audience targeting, KPI development, trafficking, creative briefing and asset coordination.

• Oversee budget pacing, campaign optimization and testing roadmaps to maximize client performance.

• Serve as the primary client contact for Paid Social initiatives, presenting campaign insights, performance updates and strategic recommendations.

• Design and implement creative and audience testing strategies to improve campaign effectiveness.

• Analyze campaign performance and translate data into actionable business insights.

• Mentor and support Paid Social Specialists and Senior Specialists, providing guidance and best practices.

• Partner with analytics and cross-channel marketing teams to develop integrated performance marketing strategies.

• Stay current on Paid Social platform updates, emerging trends and industry best practices.

What We're Looking For

• 3-5 years of Paid Social marketing experience within an agency or client-facing environment.

• Experience managing annual budgets in the $MM

• Expertise in Meta Ads Manager and at least one additional platform, including TikTok, LinkedIn, Snapchat or Pinterest.

• Strong analytical and problem-solving skills with experience interpreting campaign performance data.

• Advanced proficiency in Excel and digital marketing analytics tools.

• Proven success managing client relationships and presenting strategic recommendations.

• Ability to manage multiple client accounts and competing priorities in a fast-paced environment.

• Experience mentoring junior team members and collaborating across cross-functional teams.

• Bachelor's degree or equivalent professional experience.

What's In It for Me?

• Remote work schedule, must be able to work in CST

• Competitive compensation of $40-$45 per hour, based on experience.

• 20 hours per week

• Medical, dental and vision insurance.

• Opportunity to lead Paid Social strategy for a diverse portfolio of clients.

• Collaborative, innovative culture that values creativity, data-driven decision-making and continuous learning.

• Exposure to cutting-edge AI-powered marketing technology and advanced analytics.

• Opportunity to mentor team members while expanding your strategic leadership experience.

• Fast-paced environment with opportunities for professional growth and long-term career advancement.

LaSalle Network consultants are eligible to enroll in benefits. For details, visit

If you're an experienced Consultant, Paid Social who thrives on building high-performing campaigns, strengthening client partnerships and delivering measurable marketing results, we'd love to hear from you. Apply today to learn more about this exciting opportunity to join a collaborative, forward-thinking marketing team.

Rose Frezza
Recruiter
LaSalle Network

#LI-RF1