Product Marketing, II

Remote Work: Hybrid

Overview:

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.

Come make an impact every day at Zebra.

The Product Marketing Specialist will be responsible for developing the North America go-to-market strategy for Zebra's Asset Visibility Solutions (AVS). This person will serve as the North America product SME for launches, refreshes and sustaining activities across the Zebra AVS product portfolio, managing all aspects of the regional go-to-market process. The Product Marketing specialist will adapt value propositions, messaging, sales tools and marketing materials where necessary to resonate with the local audience and is responsible, in collaboration with Global Portfolio Marketing, for ensuring regional sellers and partners are trained and equipped with the necessary knowledge and tools to effectively sell.

• Responsible for North America GTM planning for Zebra’s Asset Visibility Solutions, consisting of Printers, Scanners, Supplies, Sensors and value-added software.
• Act as bridge between North America Marketing and Global Portfolio Marketing, ensuring that Zebra’s products are positioned for success in the region.
• Execute product lifecycle programs (launch, reinvigoration, and retirement), working in alignment with vertical marketing leaders, channel marketing and field marketing managers.
• Responsible for monitoring and driving organizational response to primary AVS competitors’ regional marketing campaigns, messaging, etc.
• Support AVS demo representation at trade shows, briefings and corporate events to ensure we deliver on strategy & messaging for products at key events.
• Lead North America marketing participation on AVS product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective.
• Manage regionally needed content creation from inception through delivery.
• Work with Vertical & Performance marketing teams to generate portfolio pipeline – marketing influenced & driven.
• Ensure successful seller adoption of enablement materials.
• Voice of customer into global product marketing team.

Minimum Qualifications:

• BA/BS degree in Business Administration or relatable field
• 2+ years of experience working in various settings required, including in a corporation or for corporate clients. B2B experience strongly preferred
• Ability to technically understand how products fit in to create and deliver a solution
• Experience developing differentiated go-to-market strategies
• Experience successfully taking products to market for a large B2B company or agency preferred

Preferred Qualifications:

• Demonstrating a collaborative, cross-functional approach for planning and problem solving
• Successfully managing multiple projects simultaneously
• Exceptional presentation & communication skills

Zebra is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at [email protected]

Know Your Rights:

Conozca sus Derechos:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary: USD 68400.00 - USD 102600.00 Yearly

Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.

Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy .