Social Media Specialist

Company Description

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We’re focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

At Fortune Brands, we’re building something big. We’re advancing exciting innovations in all of our products and processes. We’re delivering trust, dependability, sustainability, and style. To make it all happen, we’ve transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.

When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.

Explore life at Fortune Brands here.

We are seeking a creative, detail-oriented Social Media Manager to support the execution and day-to-day management of our organic social media presence. This role will play a critical part in bringing brand strategies to life across social platforms, publishing compelling content, engaging with our communities, and ensuring operational excellence across channels. Reporting to the Senior Brand Marketing Manager, Social Media & Influencer, you will be responsible for hands-on content execution, community management, platform optimization, and performance tracking across Moen and House of Rohl’s social channels.

The ideal candidate is highly organized, culturally fluent in social media, and equally comfortable writing a caption, scheduling a Reel, and pulling post-level performance analytics and insights.

Location: This role is eligible for a hybrid schedule based at our Deerfield, IL campus Tuesdays, Wednesdays, and Thursdays with remote flexility Mondays and Fridays.

What you will be doing:

Social Media Execution & Publishing

• Execute the day-to-day organic social media presence across platforms including Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, and emerging platforms.
• Manage content scheduling and publishing, ensuring accuracy, consistency, and alignment with brand voice and campaign priorities for both Moen and House of Rohl.
• Support the development and maintenance of the social content calendar in partnership with the Senior Marketing Manager and creative teams.
• Write engaging, platform-native captions and post copy that align with brand guidelines while reflecting current social trends.

Content & Community Management

• Proactively monitor and manage social communities, including comment moderation, community engagement, and escalation of customer issues in partnership with customer care teams.
• Identify opportunities to engage with followers, creators, and brand partners to foster community growth and brand affinity.
• Track and surface UGC opportunities, flagging high-performing content for potential amplification or reuse.
• Stay current on social trends, formats, and cultural moments, proactively sharing ideas and recommendations with the broader social team.

Performance Tracking & Optimization

• Track post-level and channel-level organic performance, including engagement, reach, follower growth, and content trends.
• Assist in compiling regular reporting and insights for internal stakeholders. Identify learnings and optimization opportunities based on content performance, platform trends, and audience behavior.
  

Cross-Functional Collaboration

• Partner closely with creative, brand, PR, media, and e-commerce teams to ensure social content supports broader marketing initiatives.
• Work collaboratively with agency partners to ensure smooth execution and alignment on timelines and deliverables.
• Support internal education around social media best practices and platform updates as needed.

• 3+ years of experience managing brand social media channels, preferably for consumer, lifestyle, or home-related brands
• Deep familiarity with major social platforms (e.g. Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, etc.) and social publishing tools (e.g. Hootsuite, Sprinklr, Sprout, etc.)
• Strong writing skills with an ability to adapt tone and voice across two distinct brands
• Highly organized with excellent attention to detail and project management skills

Nice to Have:

• Bachelor’s degree in Marketing, Communications, or similar
• Comfortable working in a fast-paced, highly collaborative environment
• Passion for social media, content creation, and digital culture
• Experience with social analytics tools and reporting dashboards

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $60,000 USD - $99,000 USD . Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at fbin.com.

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information.

Important Notice: Protect Yourself from Fraudulent Job Postings

To protect yourself from fraudulent job postings or recruitment scams, please note that Fortune Brands job postings are exclusively hosted on our website at fbin.com/careers via our SmartRecruiters platform. Fortune Brands will never request banking information or sensitive personal details until an offer of employment has been accepted and the onboarding process begins.