Marketing & Social Media Specialist

Boka Restaurant Group is currently looking for a Marketing & Social Media Specialist!

The Marketing & Social Media Specialist serves as a strategic leader within the Boka Restaurant Group Marketing Team. This individual is responsible for shaping, executing, and optimizing comprehensive social media and marketing strategies across a portfolio of restaurant locations. With a strong grasp of brand identity, consumer behavior, and digital trends, the Specialist will act as both a creative and analytical driver, partnering closely with restaurant teams and marketing leadership to elevate visibility, engagement, and business results.

Key Responsibilities:

*Minimum 2-3 days onsite across the restaurants weekly for balance of strategy, planning, and content capture. This position will be required to be available nights and weekends as assigned based on restaurant events and marketing needs.

Strategic Leadership

· Lead the development and execution of integrated social media and marketing strategies tailored to each assigned restaurant’s brand positioning and business objectives.

· Partner with the Sr. Marketing Manager to develop quarterly and annual strategic plans.

· Proactively identify opportunities to amplify brand awareness, support restaurant initiatives, and drive guest engagement across platforms.

Content Strategy & Management

· Own and manage the content calendar for each assigned concept, ensuring alignment with brand voice, aesthetic, and overall marketing goals.

· Direct and oversee content production (photography, videography, reels, storytelling), collaborating with in-house teams and external partners as needed.

· Review performance analytics to inform content and posting strategies, optimizing reach, engagement, and conversion.

Brand & Platform Oversight

· Serve as the brand steward for each assigned location across digital platforms ensuring consistency, tone, and professionalism across all touchpoints.

· Manage day-to-day posting, scheduling, and community engagement across Instagram, Facebook, TikTok, and other relevant platforms, with an eye toward innovation and trend alignment.

Cross-Functional Collaboration

· Act as the primary liaison between marketing and restaurant teams, guiding campaign execution, capturing in-the-moment content, and communicating marketing objectives clearly and effectively.

· Lead marketing support for restaurant openings, pop-ups, menu launches, events, and activations ensuring timelines and deliverables are met.

· Maintain a consistent presence in the restaurants, rotating through the locations each week ensuring constant communication with management and culinary teams.

Performance Analysis & Reporting

· Regularly review performance metrics and generate insights reports to assess ROI, campaign success, and content performance.

· Make data-informed recommendations for strategy refinement, audience growth, and platform experimentation.

Benefits & Perks: Health, Dental, and Voluntary Benefits Package (available after 90 days), free membership to Chicago Athletic Clubs employer-sponsored mental health and resource program, 401(k) program, life insurance, wellness benefits, paid parental leave, paid vacation, career mentorship and growth potential, and dining incentives across our 20+ establishments!

Physical Requirements:

• Lift and move up to 10 pounds; frequently lift and/or move up to 25 pounds; and occasionally lift and/or move up to 50 pounds
• Safely and effectively use all necessary tools, equipment, and cleaning chemicals
• Stand and walk for an entire shift, including moving safely through all areas of the restaurant which may include stairs, uneven, and/or slick surfaces
• Ability to bear exposure to hot and cold environments