Senior Manager, Product Management - Marketing Technology

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

About the Role: 

We are seeking a bold, customer-obsessed Senior Manager of Product Management to join our Digital Technology Go-To-Market (GTM) team at ServiceNow. In this role, you will lead the strategy, design, and delivery of digital products that empower our global Marketing and Sales teams to drive growth, productivity, and exceptional customer experiences.

You will bring a CEO mindset, a passion for human-centered design, and the ability to cut through bureaucracy to deliver outcomes. You’ll own product metrics, drive adoption, and lead with data to ensure our platforms deliver measurable business value.

Key Responsibilities: 

• Proven leadership : 10+ years building and leading high-performing product teams, including mentoring junior leaders and fostering cross-functional collaboration.

• Define and execute product strategy for GTM platforms that support marketing automation, sales enablement, and customer lifecycle engagement. 

• Apply human-centered design principles to deeply understand user needs and craft intuitive, impactful experiences. 

• Own product KPIs, adoption metrics, and business outcomes—using data to inform decisions and continuously improve. 

• Partner with Engineering, Architecture, and Business stakeholders to deliver scalable, intelligent, and integrated solutions. 

• Lead product discovery, define requirements, and prioritize roadmaps that align with strategic GTM goals. 

• Champion a customer-obsessed culture, ensuring every product decision enhances user experience and drives value. 

• Navigate complex organizational structures with a bias for action, challenging the status quo to accelerate innovation. 

• Collaborate across functions to drive alignment, influence stakeholders, and deliver cross-functional initiatives. 

About Digital Technology

We’re not yesterday’s IT department—we're Digital Technology. The world around us keeps changing and so do we. We’re redefining what it means to be IT with a mindset centered on transformation, experience, AI-driven automation, innovation, and growth. We’re all about delivering delightful, secure customer and employee experiences that accelerate ServiceNow’s journey to become the defining enterprise software company of the 21st century. And we love co-creating, using, and highlighting our own products to do it. Ultimately, we strive to make the world work better for our employees and customers—when you work in ServiceNow Digital Technology, you work for them.

Qualifications

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.

• 10+ years of experience in leading product management teams, with a strong track record in B2B SaaS or enterprise software.

• Deep expertise in human-centered design, product discovery, and iterative development.

• Strong business analysis skills and the ability to translate complex needs into clear, actionable product requirements.

• Proven ability to analyze data, derive insights, and drive decisions based on metrics and user behavior.

• Experience working with GTM technologies such as CRM (Salesforce, Microsoft Dynamics), CPQ, CLM, EMS, and Martech platforms (Adobe AEP, CDP, Marketo, AJO).

• Exceptional communication and stakeholder management skills.

• A CEO mindset—ownership, accountability, and a relentless focus on outcomes.

• Passion for delivering amazing user experiences and driving long-term customer success.

• Excellent cross-functional collaborator, able to influence and drive cross-functional teams toward a goal. History of teamwork and willingness to roll up sleeves to get things done.

• You’re a practitioner of Agile methodologies and making them work in different organizations and environments.

• Excellent written and oral communication, with the ability to communicate effectively on both technical and business topics; able to present equally effectively to an engineer or to a customer

• Self-directed with the ability to think strategically and execute tactically; attention to detail and proven ability to manage multiple, competing priorities simultaneously.

• Preferred

  Qualifications

  :

• Familiarity with the ServiceNow platform and solutions, including workflow automation and data fabric capabilities.

• Experience with AI/ML-powered product features and intelligent automation.

• Background in digital transformation, sales operations, or marketing technology.

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Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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