Senior Strategist, Commerce Experience

Company description

Arc is the leading creative engine within Publicis's group of commerce agencies. In an era of unprecedented change, where shopping happens anywhere and everywhere, we believe that brands not present at the moment of desire will be resisted. Which is why everything we do is in service of creating Irresistible Commerce - breakthrough creative solutions fueled by data-driven insights. It's a proven approach that's earned us recognition as WARC's #1 Specialty Retail Agency, along with accolades from Adweek, ANA Reggie Awards, and Effies. And we do it all in an irresistible culture that's put Arc on the AdAge Best Places to Work list.

Overview

The Senior Strategist, Commerce Experience is responsible for supporting media and company objectives. You will be accountable to lead the development of commerce plans for the client and work with their business leadership team, client and internal stakeholders across disciplines to develop comprehensive commerce strategies and activation plans across commerce media - to include Retail Media and 3 rd party vendor campaigns. You will help our clients to understand the ever-changing commerce landscape, inclusive of retail media networks and 3 rd party partners, to help inform which channels can best be used to drive shoppers to both virtual and physical shelves.

Responsibilities

The Senior Strategist, Commerce Experience will have three main responsibilities within the successful planning and implementation of commerce strategies for clients:

• Commerce Strategy and Execution - understanding retailers in order to successfully coordinate and facilitate 3 rd party vendor RFPs, evaluate RMN capabilities and proposals and manage ongoing campaign communication. This will include things like:

• Setting channel and tactic strategies for brands and campaigns

• Setting audience strategy for media campaigns to drive client objectives

• Set Media KPIs based on client JTBD

• Vendor communication around RFPs, proposals and campaign details (store lists, Sku lists for measurement, etc.).

• Manage status documents,

• Learning and understanding new RMN capabilities

• Handling communications with vendors, manager, creative and client teams

• Commerce measurement - this includes evaluation of vendor reports, completing end of campaign wrap reports with support from internal team. This also includes in-flight optimization evaluations, if needed, and coordinating initiatives with the partner agencies or vendors and collaborating on learning agendas.

• Administration -

• Manage status docs and google drive

• Own updates to evergreen files like activations decks, etc.

• Recap calls and meetings

The Sr. Strategist will manage campaign strategy, execution and communication and should have a comprehensive knowledge of an RFP process, sound knowledge of what a good offsite, social, and onsite proposal looks like as well as proposal for video, static, social and influencer and can communicate well with multiple parties. The role demands a love of the new, a passion for commerce, digital trends and technologies and an understanding of shoppers and commerce media.

The candidate will also partner closely with the broader Commerce Experience team to collaborate on commerce decks, reporting and brainstorms for big idea projects.

Qualifications

• 4 - 6 years experience planning / executing commerce media (inclusive of retail media networks, third party digital, social, etc.)

• Good understanding of shopper marketing and eCommerce - have worked on either client side or at an agency where they developed commerce media plans (evaluated CPMs, Impressions, Audiences, etc.), shopper specific programs, and understand the retail landscape

• Experience in commerce planning with an emphasis on / interest in commerce media (eg; Walmart Connect, LCL, etc.)

• Experience in crafting media campaign wrap reports

• Strong writing skills and experience putting together strategic POV's in the shopper space

• Strong presentation and leadership skills

• Bachelor's degree required

Traits/Style that will help a person be successful in this role

• This person MUST be a self-starter and eager to learn and grow in their media knowledge

• Collaborative and Confident (Not afraid to voice an opinion / POV)

• Passionate and Curious

• Organization and Detail Oriented

Additional information

As part of the Publicis Groupe, we believe in the Power of One. And that starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more

• Monetary assistance and support for Adoption, Surrogacy and Fertility

• Monetary assistance and support for pet adoption

• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

• Tuition Assistance

• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

• Matching Gifts programs

• Flexible working arrangements

• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

• Business Resource Groups that support multiple affinities and alliances

• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents

Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $81,225.00 - $116,655.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/11/2026.

#LI-DB3