Strategic Marketing Manager
- Customer Obsessed -be the voice of the industrial market for the marketing team , including the nuances for design engineers in the industrial automation, heavy equipment and agricultural machinery industries , and what type of content they find most engaging to help engagement and ultimately revenue .
- Work with stakeholders across Molex to u nderstand the competitive landscape and how that affects the type of content we produce for the industrial market .
- Lead an agile pod dedicated to developing primary content for the Industrial Market . Manage and execute a comprehensive content strategy that supports the industrial design engineer audience , including collaborating with marketing , product and engineering teams to develop and execute primary content programs that deliver a tangible return on investment.
- Deeply understand design engineers in the industrial market and collaborate with internal SMEs to disti l l complex technical information to craft clear, concise and engaging messaging and positioning that sets the tone for high quality content development.
- Manage the c reat ion of, as well as review and approve , industrial primary content, including technical papers , blog posts, and web pages , to effectively communicate Molex's point of view and solutions .
- Create and manage a n industrial content strategy and calendar that supports the industrial design engineer education and buying journey across all marketing touchpoints .
- Develop creative briefs and document requirements to help project team members understand the goals and success parameters for planned deliverables.
- Collaborate with creative services, writers, designers, and technical team members to deliver content and other strategic deliverables.
- Monitor the progress of technical marketing programs to ensure that key milestones are reached according to the project timeline.
- Measure and report the success of tactics and program KPIs along with their longer-term business impacts to continually improve our return on investment.
- Substantial experience developing, leading and manag ing marketing campaigns, product marketing programs, or similar marketing programs from start to finish .
- Experience in developing comprehensive customer personas and mapping the buyer's journey to inform content strategy and touchpoints .
- Highly organized project management skills with excellent attention to detail.
- Excellent written and verbal communication skills.
- Flexibility to collaborate across global time zones .
- Proficient in productivity applications such as Microsoft Office, Teams, PowerPoint, Project or Wrike.
- 3+ years of experience managing enterprise B2B marketing programs or campaigns within the electronics, connector, or electronic component distribution industries.
- Proficiency in digital marketing, including SEO and the use of analytics platforms to optimize content reach and measure program effectiveness.
- Demonstrated ability to craft compelling narratives that simplify technical concepts for non-technical audiences.
- Experience developing and executing strategic product marketing campaigns aligned with revenue growth objectives .
- Proven track record of tracking, measuring, and reporting performance metrics (e.g., content performance, KPIs, ROI) to inform data-driven decisions.
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