Digital Marketing Freelancer
- Develop and execute email marketing campaigns, including newsletters and standalone emails for restaurants.
- Create new email marketing templates.
- Track, analyze and translate campaign performance data into actionable insights.
- Maintain and update content across digital platforms such as Google Business, Apple Maps, Yelp, and Trip Advisor.
- Assist in conducting SEO audits, focusing on image alt tags and broken link checks.
- Collaborate on planning the email marketing schedule and design.
- Routinely upload new subscribers to restaurant lists and maintain a healthy subscriber list.
- Willing to take on additional tasks and projects as they arise.
- Anticipated hours per week: 10-20 with potential for increased hours during peak seasons.
- Bachelor's Degree in Marketing, Communications, or Advertising preferred.
- Remote/Hybrid Working Schedule
- Proficiency across Microsoft Office products, as well as with web building and development tools, like Personica, Webflow, Squarespace, and others.
- Possess strong work ethic and high degree of integrity; shows discretion and protects confidential information.
- Meets deadlines consistently through exceptional organization and clear communication.
- Adept at managing workload, prioritizing effectively, and making swift decisions in dynamic environments.
- A passion for the restaurant industry and an understanding of its target audience.
- Stays at the forefront of the latest food and marketing trends and translates them into engaging content.
- Proficiency or familiarity with Webflow and Squarespace is preferred, but not required.
- Google Analytics
- Digital Marketing
- Email Marketing
- Coordination
- Organization
- Communication
- Creativity
- Collaboration
- UTM Link Building
- Copywriting
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