Social & Influencer Coordinator

Job Description

Job Description

Riddell is seeking a Coordinator, Social & Influencer Marketing to join our Marketing Communications (MarCom) team. This small but dynamic in-house group supports a variety of stakeholders — from Executives and Sales to Product Development, Apparel, and Consumer Products — as well as external partners.

This Social & Influencer Marketer will lead the brand’s social media presence and influencer activation strategy, driving day-to-day execution while helping to shape how Riddell appears in the broader football conversation through athlete interaction, creator collaboration, cultural storytelling, and real-time content. A strong understanding of how to build brand relevance in today’s social landscape — balancing strategy, creativity, community engagement, and analytics with a strong instinct for football culture is required.

The right candidate is creative, organized, collaborative, self-motivated, and passionate about sports – especially football.

ESSENTIAL DUTIES AND RESPONSIBILITIES (other duties as assigned)

• Lead brand’s social media day-to-day programming across @RiddellSports & @RiddellNextGen channels, including Instagram, YouTube, TikTok, Facebook, Twitter, and other emerging platforms
• Collaborate with MarCom leadership to develop, refine, and execute Riddell's social media strategy, ensuring alignment with brand objectives, business priorities, audience insights, and emerging opportunities across the football landscape
• Develop and manage an integrated social content calendar aligned to key business initiatives, product launches, campaigns, partnerships, events, athlete storytelling, and timely moments in football
• Create and execute culturally relevant content strategies that position Riddell at the center of the football conversation across professional, collegiate, high school, and youth levels
• Lead influencer and creator marketing activations in partnership with Riddell's agency of record, including campaign development, talent identification, briefing, approvals, execution, and reporting
• Manage relationships with influencers and creators to support brand initiatives and expand Riddell's reach within the football community
• Collaborate with internal teams, including Consumer Products, Digital, Flag, InSite Analytics, Operations, Research & Product Development, and Sales to identify and execute compelling storytelling opportunities
• Develop social-first content concepts and go-live plans that align with key business priorities
• Lead social media copywriting efforts across all channels, ensuring content aligns with Riddell's brand voice and communication standards
• Lead community management, engagement, and listening efforts by monitoring conversations, identifying opportunities for participation, and escalating issues when necessary
• Support content capture and live social coverage at partnership activations, camps, and industry events
• Monitor emerging social trends, platform innovations, creators, and cultural moments to identify opportunities for audience growth and engagement
• Develop and deliver monthly social media performance reports and campaign recaps, providing actionable recommendations based on data and insights
• Assist with budget tracking, influencer fulfillment, content approvals, and campaign administration as needed
• Understand football culture and participate in the community year-round
• Maintain current knowledge of social media best practices, creator marketing trends, platform updates, and industry developments
• Uphold Riddell brand guidelines while keeping content and messaging innovative, authentic, and relevant to target audiences
• Support broader MarCom initiatives, including events, partnership activations, content productions, product launches, and other marketing programs
• Collaborate internally to plan, manage, and execute annual content photo and video shoots, including travel to on-site locations

QUALIFICATIONS

To perform this job successfully, an individual must be able to satisfactorily perform each essential duty and responsibility listed above. The job requirements and physical demands listed below are representative of the required knowledge, skill, and/or ability to perform the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

JOB REQUIREMENTS

• Authorized to work in the U.S.
• Bachelor's degree in Marketing, Communications, Sports Management or related field
• 2+ years of experience in social media marketing, influencer marketing, athlete marketing, or related fields (Master’s degree considered)
• Experience managing social media channels and content calendars for a brand, agency, sports property, team, league, or media organization
• Experience developing and executing influencer, creator, or athlete marketing campaigns
• Strong understanding of social media platforms, audience growth strategies, community management, content planning, and analytics
• Proficiency with social media management, reporting, and content publishing tools
• Strong knowledge of content creation and video editing for social media platforms
• Experience managing multiple projects simultaneously in a fast-paced environment
• Strong knowledge of the football landscape, including professional, collegiate, high school, and youth football
• Proficiency in Microsoft Office

SKILLS

• Strong knowledge and passion for football, social media, and creator culture required
• Proven ability to independently manage projects from planning through execution
• Excellent communication, presentation, interpersonal, and relationship management skills
• Strong organizational skills with exceptional attention to detail
• Ability to analyze performance data and translate insights into actionable recommendations
• Self-starter who can take initiative, manage competing priorities, and contribute new ideas
• Experience working with project management software (such as Wrike) preferred
• Willingness to contribute outside of core responsibilities to support team and business objectives
• Willingness to travel approximately 20% of the year, including weekends
• Interest in working predominantly in a corporate office environment required

APPLICATION INSTRUCTIONS: Link to Work Samples (i.e. Gondola Profile) is required for consideration.