Manager, Social Media
- Conceptualize and strategize organic content ideas beyond standard game-day coverage, prioritizing an always-on content approach to channel management.
- Lead Practice and Game coverage plans on our social channels
- Develop and implement comprehensive social strategies tailored to each digital platform, ensuring alignment with overall brand objectives and audience preferences.
- Ability to “Content DJ” and turn any piece of content into a volume of assorted social posts (i.e. video clips, GIFs, graphics, photos, stories, threads, etc.)
- Experience shooting with a DSLR cameras is a mandatory with the ability to produce, edit and post
- Closely monitor players’ social media accounts; when possible, work with the players to create unique, engaging content
- Manage channel reporting that goes beyond basic post tracking - analyze and draw hypothesis and recommendations to inform future content strategies.
- Manage social listening tools to deepen understanding of audience and inform future content strategies.
- Foster a collaborative and innovative work environment for a team of Social Coordinator(s) that encourages creativity and continuous learning as platforms change, and new technologies emerge.
- Collaborate with Creative & Content team to produce relevant and engaging content across all mediums from photography and graphics to short-form, vertical video.
- Collaborate with Hockey Comms & Brand to ensure content is in alignment with brand and player guidelines.
- 5-7 years of relevant experience in marketing project management. Sports experience a plus.
- 2+ years leading and developing a team, experience with driving positive cultural change in growth situations a plus.
- Ability to travel up to 25%.
- Ability to prioritize, manage, and complete multiple projects and activities with simultaneous deadlines.
- Positive attitude and strong work ethic a must, must have a “team-first” mentality with an eagerness to learn.
- Should be extremely organized and detail oriented, with a focus on quality and consistency.
- Demonstrated aptitude for driving results.
- Must be able to work non-traditional hours as the business requires including but not limited to nights, weekends, and holidays.
- Demonstrates our organizational values of integrity, curiosity, empathy, collaboration, and originality.
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