Director of Sales, LATAM
- Develop and lead the LATAM commercial strategy, including defining market entry models, channel and customer priorities, pricing, promotional and product strategies.
- Focus on Mexico as priority market, creating tailored growth plans based on consumer insights and preferences, category dynamics, and competitive dynamics, while starting to develop an approach for Brazil.
- Build detailed market launch roadmaps, including regulatory, import, and rout-to-market considerations, working cross-functionally with legal, regulatory supply and operations
- Deliver annual sales, distribution, and profit targets across LATAM region, with an emphasis on hitting KPIs in Mexico
- Own and manage the regional P&L, balancing pricing, trade spend, promotional ROIs and profit
- Own forecasting demand and co-create Supply Chain model that is efficient and meets financial objectives
- Evaluate and recommend margin improvement strategies in Year 1, including optimizing distributor model and supply chain efficiencies to enhance profitability
- Lead customer acquisition and build strategic partnerships with top retailers, distributors and eCommerce platforms in Mexico, as well as Brazil
- Deepen partnerships with key regional accounts such as Costco, Sam’s Club, and Walmart, ensuring close collaboration and alignment with US- based account leads
- Negotiate contracts, annual trade agreements and promotional calendars, launch innovation that is appropriate for the market
- Identify ways in and expand distribution footprint across modern trade, club and online to maximize brand reach
- Oversee distributor relationships in Mexico and other LATAM markets, ensuring they deliver against commercial objectives, including Volume, Revenue, EBITA
- Establish route to market and identify distributor in Brazil who can deliver on our growth ambitions
- Ensure adherence to Ornua and Kerrygold brand standards and execution excellence across packaging, labelling, and in-market activation
- Manage documentation and regulatory reporting requirements, including those needed for Irish and local government compliance
- Serve as a Senior Commercial voice for LATAM with Sales organization, translating global priorities into regional objectives
- Partner closely with Marketing, Category, Finance, Supply, Regulatory, and Legal to ensure seamless market entry and execution, as well as innovation pipeline that is tailored to LATAM consumer needs
- Collaborate with senior leadership on the long-term organizational design of LATAM operations
- 10+ years of progressive sales leadership experience in CPG industry, with a strong track record of international expansion and emerging markets
- Bachelor’s degree required, MBA preferred
- Proven experience launching and scaling brands in Latin America, with direct experience in Mexico
- Deep understanding of retail dynamics, trade structures, distributor networks, and regulatory considerations in LATAM
- Demonstrated success in customer acquisition, joint business planning, trade negotiations, and P&L ownership
- Exceptional cross-cultural communication and relationship-building skills, fluency in Spanish required, Portuguese preferred.
- Willingness to travel, both domestically and internationally
- Self-motivated and positive attitude with great energy and growth mindset. Passionate about good, high-quality food.
- Experience launching and scaling brands on Brazil strongly preferred
- Fluency in Portuguese preferred
- Our Values lie at the core of everything we do. Our five values encourage us to Seek and Embrace New Ideas, Make It Happen, Be Our True Selves, Show You Care, and Achieve Great Things Together.
- We invest in our people and foster a culture of continuous learning and improvement.
- Career progression opportunities, including global mobility.
- Comprehensive benefits with region-specific offerings.
- Dynamic Working policy supporting flexible hours and hybrid work options.
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