Business Development Director

Vista Senior Living Management is a dedicated branch tailored specifically for senior communities. Specializing in Assisted Living, Memory Care, and Independent Living services, Vista ensures unparalleled personalized care and 24-hour assistance for our residents, assuring a consistent and exceptional experience. Our unwavering mission is to provide an outstanding care experience rooted in genuine compassion and humble dedication to our senior’s well-being.

Job Title: Business Development Director – Senior Living

Reports To: Regional Director of Sales and Marketing (RDSM)

Coverage: Assisted Living, Sheltered Living, and Memory Care

Location: Eden Vista Burr Ridge Eden Vista Hoffman Estates

Salary Range: $75,000–$85,000 annually, plus bonus

Position Summary:

The Business Development Director is a revenue-driving sales professional responsible for generating qualified referral leads that convert to move-ins across Assisted Living, Sheltered Living, and Memory Care communities. This role is laser-focused on building, reactivating, and leveraging referral relationships to consistently produce measurable sales results.

The Business Development Director operates as a market-facing sales hunter, aggressively expanding referral pipelines, driving urgency with referral partners, and holding themselves accountable to conversion outcomes. This position works in close partnership with on-site Sales Directors to ensure referrals are followed through to move-in and to support community events that directly impact occupancy. The role reports to Regional Director of Sales and Marketing (RDSM).

Core Responsibilities:

Referral Sales Market Penetration

• Aggressively develop, manage, and grow a high-performing referral network including hospitals, skilled nursing facilities, rehab centers, senior centers, physicians, case managers, discharge planners, and social workers.
• Re-establish inactive or underperforming referral relationships and convert them into consistent move-in producers.
• Execute a disciplined outreach strategy with frequent in-person visits, follow-ups, and targeted sales conversations.
• Clearly articulate value propositions, competitive advantages, and care capabilities to win referrals over competitors.

Lead Generation Conversion Accountability

• Generate a consistent volume of qualified, move-in-ready referrals.
• Own referral performance by tracking outcomes from referral to tour, assessment, and move-in.
• Partner closely with Sales Directors, RDSM, RDO and Executive Directors to drive urgency, and maximize conversion rates.
• Maintain a strong referral pipeline with short lead-to-move-in timelines.

Community Sales Support Events

• Actively support Sales Directors with on-site community events, professional open houses, and referral-focused marketing initiatives.
• Attend and participate in networking events, healthcare meetings, and industry functions to expand market visibility and lead flow.
• Represent the organization as a sales-focused, solution-oriented partner in the healthcare community.

Performance Tracking Reporting

• Maintain accurate, real-time documentation of referral sources, activity, and outcomes in CRM systems.
• Analyze referral performance data to identify top producers, gaps, and growth opportunities.
• Report referral volume, conversion rates, and move-in results on a regular basis.

Success Metrics

Performance in this role is measured by:

• Number of qualified referrals generated
• Referral-to-move-in conversion rate
• Total move-ins attributed to referral partners
• Growth of active referral accounts
• Contribution to community occupancy goals

Qualifications

• 3–5+ years of proven success in senior living, healthcare, or referral-based sales/business development.
• Demonstrated ability to generate leads and close results, not just build relationships.
• Strong understanding of Assisted Living, Sheltered Living, and Memory Care sales cycles.
• High level of self-motivation, organization, and follow-through.
• Excellent communication, negotiation, and presentation skills.
• Comfortable being measured, coached, and held accountable to results.
• Valid driver’s license and ability to travel locally.