Marketing Strategist
Job Title: Marketing Strategist
Location: Chicago (Hybrid)
Company: Trident Experiential
Reports to: Director of Business Development & Strategy
Type: Full-Time About Us
We’re growing 20%+ year-over-year and have been recognized as one of Bloomberg’s “World’s Greatest Companies.” We combine enterprise-level clients with a boutique structure, meaning fast, iterative movements and visible impact. No politics. No endless approval loops. Unlike the big-box marketing departments, you’re not buried in layers of hierarchy or limited to a narrow lane. Here, you work shoulder-to-shoulder with leadership, influence core marketing strategy, and watch your ideas move from concept to execution in real time. Every campaign you shape, insight you uncover, and decision you guide directly influences our trajectory and accelerates your own. We’re Chicago-based with a culture built on genuine support, flexibility, and accountability. High expectations, high visibility, high impact. If you’re a strategic, data-driven marketer who thrives in fast-moving environments and wants the freedom to make a measurable mark, this is your chance to grow with an agency that’s scaling with purpose. Position Overview
We’re seeking a Senior Marketing Specialist ready to stretch his/her wings to own and execute a comprehensive marketing strategy that drives brand awareness, inbound opportunities, and long-term client loyalty. This role blends creativity with performance thinking and strategic vision with hands-on execution with a strong emphasis on generating Marketing Qualified Leads (MQLS) that directly support the sales pipeline. You’ll be laying the foundation for the department while collaborating closely with the CEO, Client Strategy, and Planning teams. This opportunity is ideal for someone who thrives in a fast-paced, entrepreneurial setting and wants to grow their event marketing skills and potentially build an entire MARCOMM function focused on sales enablement and pipeline impact. Key Responsibilities
1. Strategic Planning & Management
- Develop and execute a comprehensive marketing plan aligned with company growth targets.
- Analyze industry trends, competitors, and client behavior to refine marketing strategy.
- Manage and optimize the company website, including SEO, content updates, and analytics.
- Own the social media strategy, including content planning, scheduling, engagement, and reporting.
- Launch and manage digital advertising campaigns (e.g., paid social, SEM, retargeting).
- Create compelling, visually driven content, including blogs, newsletters, case studies, press releases, and bios.
- Maintain brand consistency through style guides, messaging documents, and visual assets (video, design, photography).
- Work with internal experts to translate insights into thought leadership content.
- Design and execute integrated campaigns across email, digital ads, and special projects.
- Coordinate with internal teams and external resources to bring campaigns to life.
- Track and report on campaign performance and continuously and iteratively optimizing results.
- Partner with the Client Solutions team to develop proposals, capabilities decks, and marketing collateral that supports lead generation.
- Collaborate across departments to align marketing efforts with business development goals.
- Support client event marketing needs.
- Participate in cross-functional meetings and strategic brainstorms.
- Build and document marketing SOPs to support scalable growth.
- Organize and manage marketing tools, content libraries, and brand assets.
- Support the selection and implementation of new tools (platforms, CRM integrations, etc.) as needed.
- 5-8 years of experience in marketing (agency or professional services preferred).
- Strong portfolio of digital and content work.
- Freakishly meticulous writing and editing skills; detail-oriented.
- Data-savvy and driven by measurable results.
- Self-starter with a bias for action and love for building things from the ground up.
- Familiarity with B2B marketing or the events/hospitality space is a plus.
- Strong project management skills
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