Director content strategy

Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Overview

The Director of Performance Content Strategy is responsible for guiding the Performance Content teams in Publicis and Performance Content COE vision. The Performance Content Strategy Director is accountable for the implementation of Performance Content solutions across Publicis media agencies to ensure seamless delivery of best practice and processes. This role will co-lead the development of Generative Engine Optimization (GEO) services and strategy, complimenting relevant SEO practices and adapting them to emerging Generative AI Search platforms. Ideal candidates will have a passion for the new AI Search landscape, embracing change with a positive and innovative mindset. Proven account management and cross-team collaboration skills are essential, along with experience in SEO, AI Search and digital media

Responsibilities

Practice Development [MC1] [MC2]

• Facilitates the best practices development/documentation and strategic processes of Performance Content services, particularly SEO and AI Search, for improving operational efficiencies and strategic excellence within the team and across Publicis
• Understands and explains the features and benefits of all Publicis performance products and services
• Supports agency client counterparts with Performance Content products, with a heavy emphasis on SEO/AI Search, and services to elevate their performance engagements
• Evaluates agency’s client service delivery executions and supports the development of each agency’s performance content offering.
• Leads the development of learning and development programs for Performance Content solutions
• Supports Publicis client teams in altering approach or piloting new ways of managing Performance Content solutions.
• Experience creating and launching new service offerings or products, especially within AI search platforms and the evolving organic search landscape
• Lead connectivity of our Performance Content talent across agency counterparts and create a culture of comradery
• Experience in selling in Performance Content solutions both internally and externally to leadership audiences
  
  

Client Delivery

• Communicates with client stakeholders up to C-level in status, reporting and deliverable calls
• Leads SEO/AI Search organic strategy and deliverable execution as needed
• Manages PCOE direct reports on client delivery for SEO and AI Search
• Communicates client roadblocks and challenges effectively to leadership to resolve and mitigate risk on future projects.
• Self-manages workload to deliver to clients in a timely manner
• Demonstrated ability to successfully lead new business situations and new client on-boarding
• Experience in renewing client engagements and growing client investments in like or new initiatives and services through innovative and conversion focused project pitches
  
  

Team Leadership & Development

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to help agency performance content teams drive programs that meet our clients’ performance and business objectives
• Drives adoption of stated account management best practices through example setting positive reinforcement and behavioral correction
• Assists training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
  
  

Qualifications

• Bachelor’s degree, concentration in business, marketing, or advertising preferred
• 7-10 years of account management experience in online advertising, direct marketing, or SEO; client and agency experience preferred
• 4 years of demonstrated success in managing and leading people
• 5-7 [MC1] years of SEO experience, with experience in building and driving execution of performance goaled SEO strategies. Advanced and Modern Content SEO experience required.
• Possesses an understanding of AI Algorithms and how website content, structure and user experience impact brands’ performance In AI Search Platforms - ideally having run AI Search strategy or tests.
• Enthusiasm and desire to develop innovative GEO (generative engine optimization) strategies with the understanding that they will evolve and update as the AI Search landscape evolves.
• Experience in use of SEMrush, Screaming Frog, Google Search Console, Web Analytics Platforms and Looker Studio to analyze performance, leading to strategy development and reporting creation. Adapts to new analysis tools easily
• Demonstrated understanding of online marketing principles
• High competency level in MS Office with specific strengths in Excel and PowerPoint
• Able to work independently and balance multiple tasks with delivery to different stakeholders
  
  

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $127,585 - $200,790 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/25/2025