Principal - Salesforce

United Airlines
Chicago, IL

Achieving our goals starts with supporting yours. Grow your career, access top-tier health and wellness benefits, build lasting connections with your team and our customers, and travel the world using our extensive route network.

Come join us to create what’s next. Let’s define tomorrow, together.

Description

Find your future at United! We’re reinventing what our industry looks like, and what an airline can be – from the planes we fly to the people who fly them. When you join us, you’re joining a global team of 100,000+ connected by a shared passion with a wide spectrum of experience and skills to lead the way forward.

Achieving our ambitions starts with supporting yours. Evolve your career and find your next opportunity. Get the care you need with industry-leading health plans and best-in-class programs to support your emotional, physical, and financial wellness. Expand your horizons with travel across the world’s biggest route network. Connect outside your team through employee-led Business Resource Groups.

Create what’s next with us. Let’s define tomorrow together.

At United, we strive to provide only the best travel experiences – to our customers and our clients. Our Sales team works closely with travel agencies, United travel departments, corporate clients and more to provide phenomenal customer solutions that lead to fruitful business relationships. And through valued customer feedback, optimized partnerships, and innovative sales strategies, Sales continues to be the largest revenue-generating department at United.

Key Responsibilities

United’s worldwide passenger sales organization leverages Salesforce CRM to help it move their B2B relationships forward. This Salesforce role focuses on project management and system optimization, overseeing the full lifecycle of Salesforce initiatives from requirement gathering to deployment while partnering with DevOps teams for solution assessment. The Salesforce Principal also serves as the bridge between business needs and technical solutions, ensuring the Salesforce platform delivers maximum value through strategic project management, data excellence, and continuous process optimization.

  • Steer Salesforce projects through prioritization of new requests/ backlog, collecting/clarifying requirements, impact analysis, and partnering with the DevOps team for assessment of solutions.
  • Maintain CRM data quality through the identification, deletion, cleansing and update of inaccurate data.
  • This would also include guiding users with report/dashboard troubleshooting and creation
  • Advance the identification of process inefficiencies and automation opportunities to include process and workflow mapping.
  • Manage Salesforce (SFDC) core functionality in conjunction with offshore team including, but not limited to, troubleshooting system issues, bulk data import/export, creation/maintenance of documentation, optimize development & production deployments, and work with sales IT and outside vendors.
  • Partner with Sales Enablement team to create training and reference materials and provide training on system functionality and new features or enhancements as needed.

Note:

This is a Chicago-based hybrid role, with in-office requirements 50% of the time. This role will also travel 10%-20% of the time (domestic and international).

Qualifications

What’s needed to succeed (Minimum Qualifications):

  • Bachelor's degree
  • Salesforce Admin Certification (or ability to obtain within the first 12 months of role)
  • 4+ years of Salesforce platform experience
  • Proven ability to understand and create Workflow and Process Maps
  • Knowledge of Salesforce AI and how to identify AI opportunities
  • Strong knowledge of Salesforce best practices and functionality
  • Must be legally authorized to work in the United States for any employer without sponsorship
  • Successful completion of interview required to meet job qualification
  • Reliable, punctual attendance is an essential function of the position

What will help you propel from the pack (Preferred Qualifications):

  • Bachelor's degree
  • Computer Science
  • Salesforce Certifications (i.e., Advanced Administrator, Platform App Builder, Sales Cloud Consultant, Service Cloud Consultant, AI Specialist)
  • 5+ years of IT experience
  • 3+ years of Salesforce Administrator experience

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact [email protected] to request accommodation.

The base pay range for this role is $102,220.00 to $133,194.00.

The base salary range/hourly rate listed is dependent on job-related, factors such as experience, education, and skills. This position is also eligible for bonus and/or long-term incentive compensation awards.

You may be eligible for the following competitive benefits: medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter, paid holidays, paid time off, 401(k) and flight privileges.

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact [email protected] to request accommodation.
Posted 2026-02-06

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