Sr. E-Commerce Lead
- Lead the launch and optimization of CPI’s e-commerce platform for hardware and engineered products.
- Develop and execute integrated digital marketing campaigns to drive qualified traffic, engagement, and conversion.
- Own SEO, Generative Search and SEM strategy and implementation to maximize visibility and organic/paid reach.
- Track performance metrics across channels and campaigns, using data to refine and improve outcomes.
- Manage lead generation efforts and systematically automate handoff of qualified leads to the sales organization.
- Collaborate closely with Sales to align digital efforts with pipeline goals.
- Ensure seamless integration of e-commerce leads into CRM and sales workflows.
- Support sales enablement through digital content, product positioning, lead scoring & prioritization, and campaign insights.
- Ensure website tone and messaging is consistent with value proposition and in accordance with brand guidelines.
- Partner with IT and external vendors to ensure platform stability, scalability, and user experience.
- Maintain foundational knowledge of web technologies to guide platform enhancements and troubleshoot issues.
- Implement technical SEO optimizations to improve organic rankings on targeted keywords and themes.
- Proven experience in launching and managing e-commerce platforms, ideally for hardware or engineered products.
- Strong foundation in digital marketing, SEO, SEM, Generative Search, and campaign management.
- Comfortable working with common web platforms and cross-functional teams.
- Demonstrated success in partnering with sales organizations to drive pipeline and revenue.
- Skilled in lead generation, qualification, and performance tracking.
- Analytical mindset with ability to interpret performance data and translate into actionable insights.
- Experience with tools like Google Analytics, CRM platforms, and marketing automation systems.
- Proven ability to measure and attribute ROI across digital marketing channels, campaigns, and initiatives.
- History of building out marketing dashboards with critical KPIs
- Strong communicator and cross-functional collaborator.
- Able to influence without authority and drive alignment across teams.
- Bachelor’s degree in Marketing , Business, or related field; MBA or advanced degree preferred.
- 8+ years of experience in digital marketing or e-commerce, with a focus on B2B or industrial products.
- Experience with e-commerce and website platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, Drupal).
- Familiarity with SEO & SEM tools, CRM systems, and performance analytics.
- Strong project management and organizational skills.
- Willingness to travel occasionally (10–20%).
- Base salary $110-130K
- Defined career growth plans
- Flexible work environment
- Generous paid time off, including sick and holiday
- Community involvement and volunteering events
- Opportunities to travel and work at our global sites
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