Digital Advertising Specialist

Project World Impact (PWI) has two parts to the company:

1) PWI is a full-service Digital Marketing Agency that partners with nonprofit and for-profit organizations.

2) PWI helps nonprofits impact the world's most fundamental needs by providing them with tools designed to increase their funding, grow their visibility, and enhance their operations.

By joining PWI as a Nonprofit Marketing Specialist, you be focused on a wide variety of marketing initiatives for PWI and for our clients. The core responsibility of this role revolves around the management of Google Ad Grants, a pivotal element in boosting awareness and engagement for our nonprofit partners.

Key Responsibilities

Google Ad Grant Management:

• Google Ad Grant Management: Coordinate and maintain over 1,000 Google Ad Accounts for nonprofit organizations, ensuring compliance with Google's policies and guidelines.
• Google Search Ads: Run Google Search Ads for a diverse range of nonprofit organizations utilizing the Google Ad Grant. This encompasses campaign creation, ad group creation, ad creation, keyword research, and audience targeting.
• AI Utilization: Leverage artificial intelligence to enhance the effectiveness of each Google Ad Account, ensuring optimal performance and maximizing the grant's potential.

Client Interactions:

• Client Meetings: Collaborate with nonprofit clients to discuss the performance of their Google Ads campaigns. Address any necessary website changes or additional strategies outside of Google Ads that could improve campaign performance.
• Client Consultations: Meet with clients to address their questions regarding marketing efforts and the work we are undertaking on their behalf.

Reporting:

• Data Analysis: Monitor and analyze marketing performance utilizing tools such as Google Looker Studio, Google Analytics, Google Ads, and other reporting tools. Identify areas for improvement and make data-driven decisions to optimize campaign performance.

Other Google Ads:

• Google Display and Shopping Ads: Implement and manage Google Display and Shopping Ads as necessary for the varied organizations we serve.
• Remarketing Campaigns: Set up and manage remarketing campaigns through Google to increase audience engagement and conversions.

Email Marketing:

• Strategizing, composing, and orchestrating email marketing campaigns for PWI.
• Developing, drafting, and executing email marketing campaigns for clients based on their specific needs and requests.

Social Media:

• Devising and implementing comprehensive social media strategies to cultivate a robust online presence for PWI, fostering engagement with our target audience, and propagating our mission.
• Overseeing and optimizing paid advertising endeavors across platforms like Facebook, Instagram, LinkedIn, Twitter, and other relevant social media channels.
• Effectively managing client social media accounts according to their unique requirements and preferences.

Requirements

• Must be willing to work out of our office located in Saint Charles, IL.
• Enjoy working in a fast-paced start-up environment.
• Be comfortable with taking extreme ownership of tasks from beginning to end.
• Ability to work collaboratively in a team environment and communicate effectively with team members.
• Strong work ethic, hardworking. and willing to go above and beyond to achieve goals.
• Excellent written and verbal communication skills, with the ability to create compelling ad copy.
• Attention to detail, highly organized, and able to work efficiently under tight deadlines.
• Comfortable with time management and project management tools.
• Proficient technical expertise and experience with Google Suite tools.
• Expert in digital advertising, analyzing, planning, and have the ability to understand and optimize online campaigns.

Experience

• Digital Marketing: 2 years (Required)
• Google Ads: 2 years (Required)
• Email Marketing: 2 years (Required)
• Social Media Marketing: 2 years (Required)
• Client Communication: 2 years (Required)
• Google Ad Grant Experience: 1 year (Preferred)
• Looker Studio Reports: 1 year (Preferred)
• Project Management: 1 year (Preferred)

Job Type: Full-time

Pay: $35,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Why do you feel you would be a good fit for Project World Impact and this position?
• REQUIRED: How many years of hands-on experience in managing Google Ads within a business context do you have?
• REQUIRED: This is a full-time, IN-OFFICE position. Will you be able to reliably commute to our office in St. Charles, IL 60174?

Education:

• Bachelor's (Preferred)

Work Location: In person