Product Marketing Lead - REMOTE

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing Specialist - REMOTE. In this role, you will be a crucial driver of the company's mission by clarifying and communicating the value of our educational offerings to educators and district leaders. As the first Product Marketing Specialist, you will shape the approach to messaging and content development, ensuring that our materials effectively convey the strengths and benefits of our products. Your contributions will not only support immediate communication needs but also lay the foundation for a robust marketing framework that enhances understanding and trust in our mission over the long term. Join us in making a difference in education through your creative and strategic marketing efforts.

Accountabilities

• Develop and own the core messaging framework to translate complex offerings into clear, differentiated language.
• Create and maintain marketing materials that support Sales and District Success teams.
• Produce accessible content that translates instructional concepts into compelling materials for educators.
• Articulate the company's instructional stances and curriculum choices in plain language.
• Support initiatives to drive deeper product usage and customer acquisition.
• Collaborate with the Product team to manage timelines and deliverables.
• Develop go-to-market messaging for product launches.
• Drive alignment between Academics, Design, and Engineering teams.
• Establish knowledge management systems across teams.
• Set success metrics and provide data-driven recommendations.
• Contribute to the content strategy surrounding our pedagogical perspectives.
• Shape the Product Marketing function from its inception within the team.

Requirements

• 4-7 years of Product Marketing experience, preferably in EdTech.
• Experience with branding, messaging, positioning, and product launches.
• Strong writing and communication skills.
• Customer-focused attitude and curiosity.
• Collaborative approach with excellent documentation skills.
• Entrepreneurial spirit and a detail-oriented mindset.
• Experience in building a new function within an organization is preferred.
• Familiarity with K-12 education and product marketing is a plus.
• Understanding of district purchasing decisions and timelines is beneficial.

Benefits

• Competitive salary range of $105,000 - $115,000.
• Comprehensive health, dental, and vision insurance.
• HSA and FSA plans available.
• 401(k) retirement plan with a 4% employer match.
• Generous time off policies, including paid holidays and family leave.
• Remote work support with a home office stipend.
• Access to exclusive discounts and perks.
• Monthly virtual team-building activities.
• Learning and development opportunities for employees.

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.