Regional Sales Manager

The Regional Sales Manager’s (RSM) primary responsibility is to sell and implement Red Bull’s strategies and initiatives across a defined group of regions, zones, or banners within a specific national chain. Key duties include managing regional key account volume, market share, spending budgets, and performance in distribution, pricing, promotion, and Quality Points of Distribution (QPOD) within the chain. The RSM is responsible for building strong business relationships with assigned accounts, developing solutions that address customer needs while meeting Red Bull’s objectives, and driving best practices by delivering outstanding results and creating innovative solutions. In addition, RSMs must ensure that all regional programs and promotional activities are aligned with the overall chain strategy and the Joint Business Plan established by the head of the account.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Shelf and Distribution: Executes distribution of priority packages in accordance with Channel Strategy recommendations. Ensures that all regional, zone, and banner schematics reflect Red Bull standards and chain headquarters directives regarding product flow and package mix.

  Price: Sells Red Bull’s recommended pricing program by using best practices and available tools. Tailors presentations to better address the customer’s needs. Recommends key account pricing that aligns with national RBNA standards and target price ranges.

  Promotion: Develops an annual promotion schedule that aligns with chain headquarters objectives. Persuasively presents Red Bull standards and price points in ways that resonate with customer needs. Ensures that all promotions are supported by effective point-of-sale materials and additional displays.

  Quality Points of Distribution (QPOD): Adapts the sales pitch to meet account objectives while driving effective, permanent merchandising. Assesses return on investment before recommending specific point-of-sale materials or customized solutions. Implements merchandising in accordance with Channel Strategy guidelines.

• Establishes a “wiring model” that ensures effective communication with all regional chain decision-makers.

  Regularly engages in activities to build partnerships and establish strong connections at the regional, zone, and banner levels within assigned chains.

  Develops and implements the necessary tools and business review templates so that Red Bull personnel review consistent data with local Distributor Partners (DPs), ensuring alignment across the country.

• Ensures that regions, zones, and banners comply with the annual Customer Marketing Agreements established by chain headquarters for all assigned areas of responsibility.

  Manages travel and entertainment (T&E) expenses within the approved budget.

  Manages the annual budget for Field Operations Associates (FOAs) and distributor spending.

• Works with the Head of Account to evaluate ROI on all regional, divisional, and banner-level programs and promotions.

  Works with the Category Management Team to evaluate ROI on “pay-for-space” agreements and communicates key learnings to the Channel Lead.

  Leads post-promotion analysis, in conjunction with the Category team, after all programs to evaluate promotional effectiveness.

  Develops business relationships that enable Red Bull to obtain relevant retailer scan data, basket analysis data, and other information that informs future strategy and improves understanding of consumer purchase patterns.

  Thoroughly analyzes their business and customer sales to define priorities and areas of focus.

• Conducts quarterly business reviews to update internal and external stakeholders on business performance, channel competition, opportunities, and related topics.

  Proactively shares examples of Red Bull marketing activities to highlight key points of differentiation from competitors.

  Provides energy-related insights that lead to changes in promotion, pricing, distribution, or merchandising practices.

  Regularly undertakes activities to build relationships with key accounts and establish connections beyond the buyer level.

• Uses appropriate communication methods to keep DPs and DPMs informed about regional, zone, and banner-level programs and initiatives for their assigned chains.

  Routinely visits DPs to maintain personal contact and open lines of communication.

  Maintains open communication with relevant regional and DP personnel to ensure effective program implementation.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Minimum of 4 years of sales and key account management experience with a strong record of success, preferably in the beverage, consumer packaged goods (CPG), fast-moving consumer goods (FMCG), or direct store delivery (DSD) industries.
• Experience managing chain accounts across multiple channels; grocery and/or convenience channels are preferred.
• Strong analytical skills, with experience using both internal and external data sources.
• Excellent communication skills, including active listening.
• Strong negotiation skills.
• An innovative, solution-oriented mindset.
• Self-motivated and able to work independently.
• Highly proficient in Microsoft Excel and PowerPoint.

• Travel 50-60%
• Permanent
• Benefits eligible