Manager, Global Tradeshows & Sponsorship Strategy

Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Job Description:

This is a leadership opportunity to own and evolve the strategy for Okta’s global tradeshow portfolio and build a comprehensive sponsorship program from the ground up. As a player-coach, you will lead and mentor a small team of event professionals while also rolling up your sleeves to drive the execution of our most critical Tier 1 industry events.

You will be responsible for defining our global tradeshow strategy, identifying new opportunities for expansion, and ensuring every event aligns with our business objectives and drives measurable impact. A key part of this role will be to create and manage a holistic sponsorship strategy across our flagship conference, Oktane, and other key marketing events. This is a highly visible role that requires a blend of strategic thinking, flawless execution, and cross-functional collaboration to build world-class experiences.

What you'll be doing:

• Team Leadership & Development: Lead, mentor, and manage a team of tradeshow marketing professionals, fostering their growth and ensuring executional excellence.
• Global Tradeshow Strategy: Develop and execute the overarching strategy for Okta’s global Tier 1 tradeshows (AMER, EMEA, APAC), ensuring alignment with corporate and marketing goals and looking for opportunities to expand our presence.
• Sponsorship Strategy Development: Build and own a comprehensive sponsorship strategy for our core event portfolio, including Oktane and Tier 1 tradeshows (e.g., RSAC, Gartner, AWS). You will also collaborate with other marketing teams to extend this sponsorship framework to programs like Oktane on the Road and our Identity Summits.
• Hands-On Execution: Act as a "player-coach" by directly managing key aspects of our most complex tradeshows, from pre-event planning and agency management to on-site execution and post-event reporting.
• Cross-Functional Collaboration: Partner closely with key stakeholders across our global partner and alliances team, regional teams, marketing, and partner marketing to define event goals, messaging, and audience generation strategies.
• Opportunity Sourcing: Proactively identify and evaluate new, year-round sponsorship opportunities that align to our business objectives and provide unique platforms to engage our key audiences.
• Vendor & Budget Management: Manage agency partners, vendors, and service providers to ensure flawless execution. Maintain accuracy and accountability of event budgets, deliver wrap-up reports with data-driven analysis, and generate learnings for continuous improvement.

What you'll bring to the role:

• 7+ years in event marketing, with a focus on large-scale tradeshows and conferences within the B2B tech/SaaS industry.
• 4+ years of experience in people management or a team leadership role with a passion for mentoring and developing talent.
• Demonstrated experience creating and executing successful, revenue-generating sponsorship strategies across a portfolio of events.
• Proven ability to operate as a player-coach, balancing strategic planning with hands-on execution and a willingness to roll up your sleeves.
• Exceptional project management, prioritization, and organizational skills with a proven track record of managing complex events with multiple stakeholders.
• Strong executive presence and excellent communication skills, with the ability to articulate strategies and results to leaders and cross-functional partners.
• Experience running large-scale programs and sponsorship presence at major tech conferences (e.g., AWS re:Invent, RSAC Conference, Gartner events) is a significant plus.
• Thrives in a rapid-growth, fast-paced environment and adapts well to change.
• Able to travel up to 25% of the time.

#LI-Hybrid 

(P10210_3413807)

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: .

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $136,000—$187,000 USD

The Okta Experience

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

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