Senior Digital Marketing Manager

About Hoffenmer Inc.

Hoffenmer Inc. is a national U.S. DOT compliance agency known for its innovative and fast-paced environment. We are a people-focused company that invests in employee growth and development while continuing to expand nationwide.

Reporting to:

Co-Owner

Responsibilities

• Own and manage paid search campaigns across all active websites
• Manage Google Ads campaigns end-to-end, including:
• Campaign creation
• Daily bid and budget optimization
• Keyword strategy
• Ad copy testing
• Landing page performance analysis
• Conversion optimization
• Conduct ongoing technical and on-page SEO audits across 30+ websites
• Identify, prioritize, and directly implement SEO fixes and optimizations
• Monitor and improve organic search rankings, traffic, and lead generation performance
• Own analytics infrastructure, conversion tracking, and reporting accuracy
• Configure and maintain Google Analytics 4, Google Tag Manager, and Google Search Console environments
• Develop actionable reporting dashboards and performance summaries for leadership
• Analyze cost-per-acquired-customer (CAC), conversion rates, and channel ROI
• Read and edit HTML directly for routine SEO and tracking updates
• Collaborate with leadership on growth strategy, testing initiatives, and marketing priorities
• Maintain documentation of website performance issues, fixes, and optimization opportunities
• Stay current on search engine algorithm updates, paid media trends, and SEO best practices

Requirements

• 5–7 years of digital marketing experience with a focus on paid search and SEO
• Proven experience managing annual paid search budgets of $150,000+
• Demonstrated SEO success across multiple websites simultaneously (10+ sites strongly preferred)
• Expert-level proficiency with:
• Google Ads
• Google Analytics 4 (GA4)
• Google Search Console
• Google Tag Manager (GTM)
• Proficiency with SEO and auditing platforms including Ahrefs or SEMrush and Screaming Frog
• Comfortable reading and editing HTML directly for on-page SEO and tracking implementation
• Strong analytical skills with experience interpreting traffic, conversion, and attribution data
• Experience building and optimizing B2B lead generation funnels
• Strong written communication and reporting skills
• Ability to work independently in a high-ownership environment

Preferred Qualifications

• B2B marketing experience in regulated, compliance-related, logistics, transportation, or insurance industries
• Experience managing SEO strategy across large multi-site environments
• Familiarity with technical SEO concepts including crawlability, schema, site speed, indexing, and canonicalization
• Experience improving CAC efficiency through landing page optimization and conversion testing
• Prior experience working in fast-growth or performance-driven organizations
• Experience operating in remote-first environments
• Familiarity with hosting environments and website deployment workflows

Pay, Benefits & Tools

• Base Hourly: $43.27 - $55.34
• Performance Bonus: Up to $15,000 annually tied to cost-per-acquired-customer and organic traffic targets
• Total Compensation Ceiling: Up to $130,000 annually
• Minimum salary floor of $90,000 base is firm
• Paid lunch break and complimentary lunches
• Modern, state-of-the-art office environment
• Relaxing break room with movie-theater setup
• Health benefits including Medical, Dental, and Vision coverage after 90 days
• PTO, vacation, sick time, and 8 paid holidays
• Retirement plan (Simple IRA) available after 90 days
• Company outings and team activities
• Full administrative access to:
• Google Ads accounts
• Google Analytics 4 properties
• Google Search Console properties
• Google Tag Manager containers
• Read and edit access to all 30+ production websites
• Hosting environment credentials provided on day one
• Ahrefs or SEMrush subscription provided based on candidate preference
• Screaming Frog license included
• Remote work flexibility preferred
• Direct exposure to leadership and strategic decision-making
• Opportunity to shape digital growth strategy across a large portfolio of active websites

Performance Evaluation & Probation

The first 90 days of employment will be performance-evaluated. Two measurable performance targets will be established during onboarding. Confirmation of full-time status on day 91 will be contingent upon achievement of agreed-upon targets.

Candidates will need to complete a written website audit assignment during the interview process. Hoffenmer will provide links to three company websites. Candidates must review the websites, identify five specific issues, and provide recommended fixes for each issue.

See websites below and email to [email protected].

1) California Motor Carrier Permit (MCP) | CA# Filing Assistance Website 1:

2) FMCSA Clearinghouse Registration | Clearinghouse Portal Setup | Federal Applications Processor Website 2:

3) US DOT Biennial Update Portal | DOT Updates | Federal Applications Processor - Home Website 3:

Pay: $43.27 - $55.34 per hour

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person