Director, Brand Team Lead, IMCO - Ozurdex
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
This position is responsible for developing and leading the global brand strategy for Ozurdex, partnering with international markets to drive the launch and optimize on-market performance in alignment with international business needs and Local Business Unit dynamics. The role encompasses a "One AbbVie" mindset to foster cross-functional and cross-market alignment.
Key Responsibilities Include:
- Provide overarching leadership and direction for marketing vision, strategies, plans, and resource investments for Ozurdex franchise and/or functional unit
- Align and lead the global charge, ensuring strategies reflect a “One AbbVie” mindset
- Set tone and priorities for scale and scope of accountability for Ozurdex brand globally
- Influence and persuade across multiple internal and external stakeholders and partners
- Lead and develop direct, indirect, and cross-business teams, infusing AbbVie Ways of Working and Talent Philosophy
- Use coaching to create high-performing teams, elevating marketing skills and knowledge
- Determine appropriate actions, execution, tracking, and monitoring of Ozurdex marketing plans.
- Maintain market awareness and triangulate market dynamics, constituents’ needs, and business priorities for market-advantaged action
- Formulate, adjust, and execute business plans to achieve objectives and goals, including financial results, constituents and market impact
- Drive growth, market share, and penetration for Ozurdex
- Recommend and take strategic decisions and actions for AbbVie, franchise, and brand at varying lifecycle stages
- Lead cross-functional International Brand Team (INBT) and direct strategic discussions
- Collaborate with Affiliates and US team to align on positioning/co-positioning
- Oversee product lifecycle management for Ozurdex
- Lead the strategic planning and execution of ACE
Key Deliverables:
- Accountable for international strategy deployment (e.g., 1-7-5 framework)
- Lead and align tactical plans for Ozurdex globally
- Maintain cross-functional network to facilitate strategy and promotion
- Champion Ozurdex brand strategy within ACE planning
Qualifications
- Director-level marketing experience
- Expertise in strategic brand planning and franchise management
- Significant leadership experience in sales or marketing, preferably in affiliate or international markets
- Strong understanding of Ophthalmology therapeutic area, specifically retina is preferred
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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